Crafting an Unforgettable Online Customer Experience
Are you tired of mediocre online customer experiences? Learn how to create an outstanding experience in this 6-hour UX course.
You’ll discover that a great user experience is more than just a pretty interface, as it impacts everything from content creation to project planning. You’ll learn tangible techniques for ensuring an outstanding customer experience while still meeting organizational goals, such as improving conversion rates.
This practical and interactive workshop will focus on online touchpoints between customer and company and how to improve them. By the end of the course, you’ll have the skills and knowledge you need to create an outstanding online customer experience that engages and delights your users.
What will you learn?
After attending this workshop you will be able to:
- Adopt a working methodology that ensures the customer is not ignored during planning and production.
- Work in a way that continues to improve the customer experience even after the launch of an online service.
- Create engaging content that also addresses people’s questions and drives them towards completing important calls to action.
- Design user interfaces that empower the customer, help them find the content they need and complete the tasks that led them to your website.
- Develop user interfaces that save the customer time, which increasingly is the commodity they most value.
- Embrace techniques that allow you to identify problems with the experience and then find the best solution to address those issues.
- Optimise your site’s experience through rigorous testing.
What will it cover?
In this workshop, you’ll learn how to create an outstanding online customer experience by focusing on your users’ needs and goals.
After attending this workshop you will be able to:
- Adopt a working methodology that ensures the customer is not ignored during planning and production.
- Work in a way that continues to improve the customer experience even after the launch of an online service.
- Create engaging content that also addresses people’s questions and drives them towards completing important calls to action.
- Design user interfaces that empower the customer help them find the content they need and complete the tasks that led them to your website.
- Develop user interfaces that save the customer time, which increasingly is the commodity they most value.
- Embrace techniques that allow you to identify problems with the experience and then find the best solution to address those issues.
- Optimise your site’s experience through rigorous testing.
Who is it for?
This workshop is perfect for:
- Web designers who want to ensure their designs are user-friendly and maximize the customer experience.
- Content creators who want to learn how to create engaging copy that is relevant to user needs.
- Digital marketers who want to optimize their marketing strategies to improve customer engagement and retention.
- Entrepreneurs who want to gain a deeper understanding of how to create a strong online presence and drive customer loyalty through an outstanding online customer experience.
Meet the speaker
Paul Boag is a leading authority on digital strategy and user experience design. With over 25 years of experience, Paul has worked with a variety of organizations to help them create outstanding online customer experiences. He is the author of five books, including “Digital Adaptation” and “User Experience Revolution“. In addition to his work as a consultant and speaker, Paul is a well respected blogger. Through his workshops, Paul shares his expertise in customer experience design with individuals and organizations looking to improve their digital strategy.
Schedule
The workshop consists of four separate sessions:
- Customer Led Project Planning: Learn how to incorporate customer research and testing into your project planning process without adding significant expense or time to launch. Additionally, learn how to sell this methodology to management and other stakeholders.
- Creating Compelling Content: Improve engagement, increase customer satisfaction, and encourage users to act with compelling online content. Work with content creators to develop and refine your content creation skills.
- Designing a Great User Experience: Optimize the user experience by adopting user interface design best practices, while also looking beyond the interface at ways to create a better experience through design thinking.
- Improve Your Experience with Testing: Embrace the importance of testing in the design process, learn specific testing techniques, and know when it is appropriate to adopt each of them.
Get in touch if you are interested
If you’re interested in joining the next workshop or want me to host one for your organization, just reach out and I will be in touch.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.