UX Leadership Masterclass, starting Oct 14
Unlock Your Design Leadership Potential: Master Leading with Limited Resources
You are already a great UXer, but it’s time to hone your design leadership skills. Learn to strategize, influence, and drive cultural change even with limited resources. Become a more confident design leader.
how this will help
Become a better leader
Transform from UX implementer to visionary leader. Learn to create and communicate a compelling UX strategy that aligns with business goals. Position yourself as a key influencer in your organization’s digital future.
Improve your impact
Amplify your UX influence in digital projects with limited resources. Learn techniques to guide projects, create scalable UX resources, and leverage third-party expertise to integrate UX best practices at every level.
Change your culture
Become a catalyst for UX adoption. Acquire skills to transform colleagues into UX advocates, offer effective training and resources, and enhance the perception of UX. Foster a user-centric culture that drives innovation.
This design leadership workshop is for you if you are…
- A UX Leader of a Small Team: If your team feels inadequate for the tasks ahead, this workshop is for you.
- A UX Team of One: If you are the sole UX professional in your organization, this workshop will enhance your influence.
- An Aspiring UX Lead: If you want to learn how to be an effective UX lead, this workshop will provide the essential knowledge you need.
- A UX Advocate: If you are passionate about UX and want to see it thrive in your organization, this workshop will offer a roadmap for success.
What we’ll cover
Each session lasts 1.5 hours. Can’t make a session? Don’t worry. All sessions are recorded.
Session 1
Take Control of Your Role. Craft Your Strategic Vision.
Feeling frustrated by your perceived inability to make a significant impact? Unsure how to effectively craft and present your vision for a more user-centric organization? This session will guide you in redefining your role for greater strategic influence.
You will learn how to:
- Shift from implementing others’ visions to becoming a leader.
- Define best practices and create a strategy to advance your organization.
- Persuade your line manager to back your new vision.
- Effectively present your strategic vision to colleagues and stakeholders.
Session 2
Impact Every Digital Project Despite Limited Resources.
Do you feel overwhelmed by the numerous projects vying for your attention? Are you wondering how to make a meaningful impact when there’s so much more to achieve than you can handle? This session will demonstrate how to create a much larger impact than you think your limited resources permit.
You will learn how to:
- Transition from an implementation role to a consultant and guide.
- Steer every project in the right direction, even if you can’t participate in every stage of its execution.
- Provide resources, such as design systems, to integrate UX best practices into every digital project.
- Build a list of trusted third-party expertise colleagues can call upon for support.
Session 3
Transform Your Colleagues Into UX Practitioners.
Would you like to significantly expand your UX team? The solution is to transform your colleagues into UX practitioners. Rather than attempting to handle everything alone, it’s time to empower others to take on the tasks you cannot manage.
In this session, you will learn to:
- Provide training that enables your colleagues to conduct their own user research and testing.
- Create easy reference guides for common UX tasks.
- Offer coaching to support those who appreciate the value of UX but lack experience.
- Enhance the skills of your junior team members to alleviate some of your workload.
Session 4
Boost Your Influence and the Perception of UX.
Do you feel frustrated that others don’t recognize the importance of user experience as you do? Do you sense that your colleagues and management undervalue your contributions? Are you concerned that you won’t be able to persuade them to embrace UX practices?
In this session, I will demonstrate how to:
- Create a significant impact that centers the discussion on UX.
- Ensure that UX remains a priority amidst competing demands.
- Illustrate the frustrations and consequences of a poor user experience.
- Highlight how inadequate UX affects your colleagues’ goals.
About Your tutor
Paul Boag is an experienced trainer with extensive experience in design leadership.
Paul brings his wealth of experience to this masterclass. Experience including:
- Running design teams for 28 years.
- Aiding organizations such as Oxford University to establish and grow their design teams.
- 11 years coaching design leaders across a variety of sectors.
- An active contributor to the broader design leadership community.
Get in touch if you are interested
If you’re interested in joining the next workshop or want me to host one for your organization, just reach out and I will be in touch.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: [email protected]
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: [email protected]
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.