How to Go from Pixel Pusher to UX Strategist
In this workshop, you will learn how to go from being seen as a pixel pusher to a UX strategist. Paul will teach you how UX lies at the heart of business success for every organization and how true UX design can catapult you to the next level.
What will you learn?
Depending on your role and aspirations, you could take away any number of things from this workshop, including, but not limited to:
- Applying your UX skills beyond the user interface.
- Starting a career in UX strategy.
- Gaining more influence in your organization.
- Selling higher value UX services as an agency owner or freelancer.
- Ensuring success in the UX projects you run.
- A toolkit of UX methodologies and services you can apply to any project.
Who is it for?
Whether you already consider yourself a UX designer or are interested in transitioning into the field, this workshop is for you.
It can also help agency owners interested in offering higher value UX services or internal teams seeking more influence in their organization.
It will help anybody interested in understanding more about the role of user experience in organizational success.
What will it cover?
In this workshop, we will cover:
- What exactly UX design can be, and how it relates to other fields like UI design, service design, and customer experience design?
- What the user experience encompasses and what that means for the role of UX designer.
- Why you might want to take your UX skills to the next level and why that is not for everybody.
- What skills do you need as a “next level” UX designer?
- What services and deliverables a UX designer typically provides an organization.
- How to run UX-driven projects and how that differs from traditional projects.
- Why UX-driven projects typically succeed more often than traditional projects.
- How to carry out UX research.
- How to incorporate testing into the UX process.
- How to start the transition into authentic UX design.
- How to make a case for UX design.
- How to sell UX design as a freelancer or agency owner.
Meet the speaker
Paul Boag has gone from pushing pixels to advising on organizational strategy for the likes of Puma, Doctors Without Borders, and the European Commission. He is also the author of six books on digital best practices, including the User Experience Revolution, a book dedicated to introducing user experience into organizational strategy.
Schedule
The workshop consists of four separate sessions:
- Understanding what UX is and how it differs from user interface design, service design, and customer experience design.
- Identifying the UX services, techniques, and tools that UX strategists should be utilizing.
- Learning how to successfully manage UX projects.
- Discovering how to market yourself and your UX services to others.
Get in touch if you are interested
If you’re interested in joining the next workshop or want me to host one for your organization, just reach out and I will be in touch.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.