Books and Courses on User Experience Marketing

Digital marketing and user experience design work together to provide better results. In my books and courses, you will learn precisely how to make that happen.

UX Revolution

Do you feel like the only person at your company who understands the competitive advantage a good user experience provides? Would you like to see change but cannot make it happen? Then, the User Experience Revolution is for you.

About UX Revolution

Click!

If you believe that we shouldn’t trick users with dark patterns, this book is for you. A practical handbook on how to increase conversion and drive sales sustainably without alienating users with shady tricks along the way.

About Click!

Digital Adaptation

Digital is not just another tool we can bolt onto our businesses. It has transformed our world, and our organizations need to adapt to this new reality. This book introduces management to the steps they need to succeed in the digital economy.

About Digital Adaptation

My Courses

Encouraging clicks without shady tricks! – A guide to CRO

Encourage users to take action on your website without using manipulative techniques that undermine trust.

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Finding Clients: How to attract more and better clients

End your worries about finding new clients. Build a marketing strategy that generates leads while leaving time for work.

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Master the Design Process: Dealing With Stakeholders

Avoid pitfalls like difficult stakeholders, scope creep, and iteration hell with a robust design process.

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Mini Classes

How to Get Design Approval and escape endless iteration

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Getting approval from our clients and stakeholders for design is a big challenge It is all too easy to end up stuck in iteration hell, dealing with comments like “make the logo bigger” or “it just doesn’t wow me”. This class fixes that.

An Agency’s Guide to Creating Compelling Websites for Clients

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This course includes a step-by-step guide to planning, designing, and building compelling websites, including detailed advice on creating content with your clients. All that squeezed into a concentrated hour-long package.

How to Build an Effective Ecommerce Site for a Clients

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Do you work on ecommerce websites for clients? Do you get frustrated by scope creep, difficult clients, and endless iterations? Do you find yourself losing money on these projects? If so, this course is for you.

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