Articles about
Inclusive Design
Advice on how to make your digital services available to the widest possible audience.
Public Sector Accessibility Legislation: Rethink Your Approach
I see many public sector organisations in full firefighting mode due to the upcoming accessibility legislation. However, the approach being adopted by many makes little sense.
Accessibility is Not What You Think
Accessibility is not just about meeting the needs of the disabled or catering for edge cases. Accessibility impacts everybody.
How to Write for an Online Audience That Hates to Read
Users rarely read an entire webpage. That means you need to adopt a different style when writing for the web. A style that accommodates this lack of attention.
How to Fix the Devastating Impact of Cognitive Load on Your Site
Is your website making users think too hard? Could it be increasing their cognitive load and causing them to abandon your site? If so, this is a problem you can, and should, fix.
Do you really care about accessibility? Stop box ticking!
We need to think about accessibility as not only ensuring web content is accessible but making sure that a culture of accessibility permeates through an entire organisation.
Accessibility and the public sector
If you work for any kind of public sector organisation and are responsible for their web presence you will be all too aware of the term “accessibility”.
Stop Talking About Accessibility. Start Talking About Inclusive Design.
By talking about accessibility we marginalise it to being about disability. In truth, making your digital services accessible benefits everybody.
Ecommerce solutions fail their customers
We have recently discovered that the majority of ecommerce software solutions exclude users who have Javascript disabled. That is like turning away 1 in 20 customers.
Quick fix accessibility
Complying with accessibility guidelines can seem like a massive undertaking. However, addressing 5 simple problems can make a huge difference to your sites accessibility.
Question: Headscape tabs
David Bridle writes: How did you get the tabbed menu to work in the headscape website?
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.