From Silicon Valley startups like Airbnb to multi-national companies like IBM, design principles are becoming adopted. But what exactly are design principles?
People often ask me what exactly it is I do as a UX consultant. It’s a fair question as there is a lot of confusion around the role of user experience consultant. In this post, I explain how I work with clients.
Customer journey mapping has become a favourite tool for visualising the customer’s experience. But what exactly are they, how do you create them and what is the best way to use them?
On the 15th of March, I’m going to be giving a talk at better UX in London, the free event organized by the people at Userzoom is shaping up to be a great day. And recently I caught up with Christopher from Userzoom who had a few questions about my talk.
The microsite is a popular solution to certain design challenges. But, what are they, when should you use them and how can you create an effective one?
Because companies often have a confused view of their digital strategy it is often useful to bring some order to the chaos with a website SWOT analysis.
The way brands are built has changed forever. Where once companies defined their brand identity, today we live in a world where customers decide what our brand is. That is why designing an outstanding user experience is so crucial to success.
User Personas have long been the go-to tool for visualizing what we learn about users. But is it always the right tool and are their better alternatives?
Search Engine Optimization (SEO) has a bad reputation for damaging the user’s experience on a website. But that has not proved the case on my own blog.
No doubt you are an extraordinary designer or a talented developer, but that does not mean you will find success as a freelancer. That’s because freelancing requires you to do a lot more than design and development.
Have you ever wondered why you don’t find job advertisements for “user experience developers”? For that matter, why do designers monopolize improving the experience of users?
Our digital projects could be delivered faster, come under budget and provide better results by introducing a discovery phase upfront.
As design becomes business critical to many organizations the number of people making design decisions is rocketing. But what does that mean for the traditional role of the designer?
Working somewhere that doesn’t put the needs of customers first can be frustrating. These 52 Cards
are designed to help you convince your team how important user experience truly is!
Creating a site information architecture is a dangerous business. Too often it ends being structured around organisational silos rather than user’s mental models. But there is a process that can prevent that from happening.
The last thing the world needs is another review of the iPhone X. But the experience of buying and owning an iPhone X does expose some intriguing insights into creating great user experiences.
To understand users, we cannot take what they say at face value. We need to dig deeper into how they think and what they truly need.
Growing a successful web design business is not as easy as producing outstanding work. In this post, I share ten lessons I have learned from 13 years of running an agency, three years of going solo, and mentoring dozens of other business owners.
Are you running regular usability testing? If you are not, know that you are far from alone. Many people see it as a luxury that they cannot afford. But it doesn’t need to be that way. In fact, it can help speed delivery and reduce costs.
Charging the wrong rate can turn your dream of running your own business into a nightmare. But how do you fix the problem once you’ve made that mistake?