Writing proposals are a necessary evil of selling digital services. But even when we win projects, our proposals often fail us. Fortunately there is a better way.
Our mission as user experience champions is to save people from death by a thousand cuts. Small, but significant irritants that add up to be something more serious.
The about us page is where irrelevant content goes to die. Often it shouldn’t exist at all. But when it does, let’s at least make it useful.
No sector is safe from the disruption brought by the digital revolution. In a talk given at the British Legal Technology Forum, I use the legal sector as an example of the sweeping changes threatening us all. I outline some steps we might take to adapt to this new landscape and the opportunities just waiting for us to grasp.
Is it a bad thing that many websites are looking the same? Or are we seeing a maturing of our design patterns and improving of the user experience.
Clients and colleagues can misunderstand the nature of a prototype. It falls to us to explain its role.
Let’s be honest, we often know the objections we will hear from stakeholders before they say them. Yet instead of getting ahead of the issues we hope they don’t raise them. That is a recipe for disaster.
Many of the changes you need to make as a digital team are outside of your control. But there is one thing you can do; sort your working environment.
In-house digital teams face a host of challenges. But creating a digital playbook is a great start to addressing many of them.
2016 is almost upon you. It is time to take control of your business. Time to decide exactly what it is you want and how to get it.
If your organisation does not value digital and its digital team as it should, 2016 offers you an opportunity to change that.
If those who control the purse strings of digital continue to think of it as a capital cost they will kill it’s effectiveness.
We cannot do away with meetings. I know that. But I am done with attending badly run meetings and if you have any sense so should you be.
Are you seeing a decline in people engaging with your online content? If so, you are not alone. You are suffering from content saturation.
If you want to secure your future as a developer, become one of the new generation of user experience developers.
Empathy maps are a powerful tool for helping teams better understand users. But that doesn’t mean they are perfect. You should feel free to adapt them to your circumstances.
Many executive teams are throwing around phrases like ‘digital first’ or ‘digital by default’. But you need to be the one who turns those phrases into reality.
When it comes to content management organisations have the wrong priorities. They spend millions on a content management system when they should be focusing their investment on the content itself. Open source helps do that.
Proposing a new digital strategy involves change. People dislike change and so you will meet resistance. Handling that resistance can be painful if you are not prepared.
With most web teams under-resourced and at the whims of management, it is time to introduce a triage system.