Many things shape the experience of users. However, nothing is more likely to drive users away than a poorly performing website.
We need colleagues to change. Whether creating a better experience or encouraging digital thinking. We need them to do things in a different way. But, change is hard and people are often reluctant.
The images on your website can be both a curse and a blessing. They can be a compelling part of your content. Yet they can cripple performance, especially in todays multi-device world. It is time to squeeze the most from every image we use.
A user experience designer is not the same as a user interface designer. Their tools are collaboration, research and design thinking. Not Sketch or Photoshop.
Many in-house digital teams are under resourced and under appreciated. But moaning isn’t going to bring about change. Fortunately, there are positive steps you can take.
Has a fear of speaking to a room full of people prevented you from sharing your experiences? Would you like to be a public speaker, but are too nervous? Then this opportunity is for you.
The nature of digital requires a unique approach to managing projects. We need to embrace new working practices if we want to see success.
There is a chronic under-investment in training around digital subjects. This leads to employee turnover, a lack of innovation and a failure to keep up with digital evolution.
Every website tries to convince users of something and most rely on copy to do so. Yet most companies refuse to invest in it.
Creating a great user experience does not stop at the edge of the screen. It is fundamentally linked to the products and services we offer.
There is no doubt that our website is a powerful marketing tool. But if we approach it with that attitude in mind we can do more harm than good.
Recently on Twitter I shared some comments about the selection of speakers at conferences. These comments polarised opinion and caused a lot of hurt. In this post, I want to apologise and share some of the things I learned.
How often do you think about your career path? Do you ever consider where you want to end up? Do you wonder whether retirement will be an option? No matter how early you are in your career, now is the time to start thinking about these things.
To create better user experiences or encourage digital adoption, we need to bring change. But getting colleagues to change is hard. Here are four things you need to be doing right now.
We create most of the content on our websites with only a passing thought to the user. But what if we could involve the user in the production of our content? Just think how much more effective it could be.
Digital transformation and user experience design are about modernising businesses. Modernising them to better perform in today’s market. But what does that mean in practice? What goes into modernising a business?
As digital professionals we should be blogging. Yet regularly blogging is tough. But after 10 years of blogging almost every week, I have discovered a few tips that will help you find your blogging rhythm.
When most of us think about content, we are thinking copy. But today compelling content goes way beyond text. You can no longer stick to the written word.
Many of us know that the organisations we work for provide a terrible user experience. But we believe we are powerless to bring about change. Nothing could be further from the truth.