Before you redesign an existing website, let me take a moment to explain an alternative approach that will ensure success.
Large organisations are increasingly turning to the likes of Accenture, PricewaterhouseCoopers, or Deloitte for help implementing digital transformation. However, this is a severe mistake.
The biggest challenge for distributed teams lies in communication and collaboration. Fortunately, there are approaches that can help.
We are all aiming to make the experience of our users feel effortless, but is there more that we could be doing if we stopped to think about it?
When establishing the key performance indicators for any site, they should always include measuring usability.
While design thinking has come to dominate the creation of websites and apps, it seems to have barely registered in the crafting of the smart home experience.
We cannot change how other people perceive us, but we can change how we behave, and that is the secret to gaining the respect of our colleagues.
Customer journey mapping has become a favourite tool for visualising the customer’s experience. But what exactly are they, how do you create them and what is the best way to use them?
Too many customer experience strategy avoids addressing the realities of change. Management cannot have their cake and eat it.
Many website design projects involves the designing of a blog post. But rarely do we put much thought into their design.
With more content marketing being done than ever before, how can we combat information overload? How can we reach time poor users?
How we articulate our features and benefits through our websites throws up an interesting discussion about how we approach online copy.