How we articulate our features and benefits through our websites throws up an interesting discussion about how we approach online copy.
Providing C-Suite Digital training has become business critical for many organisations. Unfortunately, few realise that it is necessary. When it does happen it often focuses on the wrong things.
As digital professionals, we often know what needs to be done, but convincing others can be hard. In this post, I share some of the techniques that I have found make all the difference.
Digital transformation has been around for many years. Yet most companies have failed to grasp the extent of what it means. We need to show our management teams there is more to do.
It is appalling how many are responsible for digital projects without the power or tools to do the job. If that is you, do not despair. There is hope!
We all know we should do user research, but making it happen can be hard. This post will show you ten ways you can do user research and suggest where you should focus.
If you are a freelancer or agency owner, the ability to sell your services is essential to your survival. Unfortunately, few invest the time and money into doing it well.
Too many of our decisions are driven by short-term fixes and firefighting, rather than a clear vision of where we ultimately want to be. To see success, that needs to change.
The number one complaint I hear from User Experience Professionals is that their colleagues, clients or managers are a barrier to making improvements. But why is that and what can we do about it?
So you have been asked to design a landing page that encourages users to take action? In this post, I outline the approach I use to ensure results.
If those who control the purse strings of digital continue to think of it as a capital cost they will kill it’s effectiveness.
Website Personalization can cause a lot of confusion. It comes in many forms, and not all of them are appropriate for every site. Do not insist on personalization unless you have a clear idea of what you mean and what benefits you expect.
As companies, we need to shift our attitudes from “why not” to “why” when it comes to what we put on our websites.
Whether you founded an agency, launched a digital app or are a freelancer, there is one piece of advice I would share with you all.
A digital playbook is a valuable tool in bringing order to your digital chaos and educating stakeholders about digital best practice.
Users rarely read an entire webpage. That means you need to adopt a different style when writing for the web. A style that accommodates this lack of attention.
Most internal digital teams I encounter are in a state of firefighting, involving the juggling of constantly changing project priorities. That has to end, and I am going to show you how.
Digital and brand designers need to start working more closely together. Why? Because if they don’t, they will continue to deliver a second-rate digital brand experience to their customers.