Articles about
Content Strategy
Advice on improving the quality of the content you deliver via digital services. Whether that be copy, imagery, video or audio.
Top Task Analysis: Make it Fast and Efficient
Top task analysis is an excellent way of ensuring users can find the content and functionality they care about. What is more, it doesn’t need to be demanding to run.
Using AI to Fix Website Content That Sucks
A 2 hour workshop on solving bad copy, org-chart IA, and endless stakeholder delays.
How to make your copy easy to scan
People rarely read more than 28% of the words on a webpage. Instead, they scan. We, therefore, need to make scanning our content as easy as possible. This post teaches you how.
Chatbot Design: How to Improve Usability and Engagement
How well your chatbot design is implemented will determine whether users engage with it or abandon it before completing critical actions.
How to Design a Landing Page in 7 Steps
Increase the return on investment from your digital marketing campaigns and improve your conversion rate by designing compelling landing pages.
Website Copywriting: A Complete Guide and Checklist of Best Practice
Website copywriting requires a different approach and set of skills compared to writing for other mediums.
10 Steps to Compelling Website Content Creation
Website content creation is the single most crucial task in any site redesign. Yet too often it is approached in the wrong way. This post will give you ten steps to ensure compelling content.
How to Get Better Returns From Your B2B Website
While there has been a massive evolution in most parts of the web, B2B websites continue to be little more than online brochures. In this post, we explore their full potential.
Do You Know How to Deal With Legacy Content on Your Website?
Every organisation needs a strategy for dealing with the retirement of legacy content. Failing to do so undermines the user experience and creates significant management overheads.
Improve Your Conversion Rate With Better Objection Handling
One of the best ways to improve the conversion rate on your website is to focus on handling user’s objections. We need to start considering what risks user’s perceive in acting.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: [email protected]
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.