Writing for the web has many unique challenges. Just because you can write well, does not mean you can write good web copy.
Monitoring website analytics is an important part of evolving your site. Unfortunately many of us aren’t monitoring enough and look at the wrong things.
One of the best ways to improve your site is to improve the content editor in your content management system.
Writing text is easy. We fill our websites with it. It’s the lazy solution when we want to communicate a message. Time to branch out.
Linkbait is a subject of much controversy online with many deriding its use. However, does it actually work?
Customers want more than a product or service, they want to buy into an experience and that is what good storytelling does.
Making sure your websites and social media channels all work together is hugely important, and that means knowing what the role of each is.
Companies like to throw around words like innovative, dynamic or trustworthy, but do these words mean anything?
Is a content management system (CMS) a tool to democratise content creation or should it only be used by web professionals?
There seems to be a growing backlash against commenting on blogs, but is it justified?
Have you heard the term object oriented? Have you dismissed it as something that only applies to developers and techies? If so, think again.
Let’s face it the ‘company news’ on most websites is terrible. It is dry, uninspiring and fails to engage users. What then can we do about it?
Is your organisation failing to grasp the most basic element of social media; to be social? This may well be the reason you are failing to engage users.
Many website owners seem obsessed with the idea of personalisation. But is this obsession justified? Do the majority of websites actually require personalisation features and are they desirable?
Admit it. The search on your website stinks. How do I know this? Because the search on the vast majority of websites stinks. Fortunately, there are things you can do about it.
If you can write a half decent document you may be mistaken for thinking writing for the web will be easy. However, the web requires a focus of writing rarely needed elsewhere.
Since my last run in with the SEO community I have been doing an experiment and am now ready to share the results.
Many website owners seem fixated on including latest news on their homepage. However, is that really the right decision? Does anybody actually care about news?
Podcasting – Does it have any relevance anymore? Is it a largely abandoned medium and even if you can build an audience, can you make any money out of it.