What is the role of your in-house digital team? Too often they are either a digital silo or a service department for the rest of the organisation. Neither is healthy.
Are you interested in improving your blog? If so you should check out a recent interview I did for the Shopify site.
Whatever type of business you run marketing is an essential component. But marketing is changing and we need to update our thinking.
Adding videos of people can make your brand feel more human. But, knowing how to go about it can feel too difficult. In fact it is easier than you think.
When it comes to writing the copy for your website, start with a users question rather than the message you wish to communicate.
We need to spend the same time and attention on our internal systems as we do on our external facing websites. Just look at your content management system.
If the CIA can use humour on social media then so can your organisation, no matter how seriously they take themselves.
Writing for the web has many unique challenges. Just because you can write well, does not mean you can write good web copy.
Monitoring website analytics is an important part of evolving your site. Unfortunately many of us aren’t monitoring enough and look at the wrong things.
One of the best ways to improve your site is to improve the content editor in your content management system.
Writing text is easy. We fill our websites with it. It’s the lazy solution when we want to communicate a message. Time to branch out.
Linkbait is a subject of much controversy online with many deriding its use. However, does it actually work?
Customers want more than a product or service, they want to buy into an experience and that is what good storytelling does.
Making sure your websites and social media channels all work together is hugely important, and that means knowing what the role of each is.
Companies like to throw around words like innovative, dynamic or trustworthy, but do these words mean anything?
There seems to be a growing backlash against commenting on blogs, but is it justified?
Have you heard the term object oriented? Have you dismissed it as something that only applies to developers and techies? If so, think again.
Many website owners seem obsessed with the idea of personalisation. But is this obsession justified? Do the majority of websites actually require personalisation features and are they desirable?
Admit it. The search on your website stinks. How do I know this? Because the search on the vast majority of websites stinks. Fortunately, there are things you can do about it.