Running a company blog is never easy especially when you are unsure of whether it is making a difference. In this post we look at how to ensure your company blogging has the maximum impact.
The web standards movement has taught us that having best practices and standards in place makes your site more effective. This doesn’t just apply to HTML and CSS, but all kinds of other areas.
Do you really know how users are seeing your content? Are they consuming it via your website as one would expect? There is a good chance they are not.
Imagine you could improve your search engine rankings, increase user engagement, gain real returns from your CMS, cause a jump in conversions and have a positive impact on brand perception? Would you spend to achieve that? Of course you would.
Imagine how different newspapers would be if the editor-in-chief didn’t have editorial control over his own paper. What would the Guardian newspaper be like if the head of subscriptions could tell the editor to feature a large subscription advert on the front page of the newspaper? Or what about if the person in charge of […]
Apologies for the long delay since I last posted an audio tip. I have been working on redesigning the Headscape website and this has taken a considerable amount of time. Because the site is relatively small and because all those involved in editing it are more than capable of writing HTML, I decided not to […]
This is probably one of the most cryptic blog post titles you have read in a while, but believe it or not it does relate to web design. A couple of days ago I received an email from the Blue Cross, a charity whose site we have worked on for a number of years. The […]
When I ask you about content strategy, what are you thinking? Are you thinking about populating your new website with copy or are you thinking longer term? When we meet with clients to ‘redesign’ their websites, they are often so fixated on the challenges surrounding the copy for their new site, that they fail to […]
I recently ran a workshop on content strategy and social media. The reason I combine these two topics is because they are so closely linked. In today’s connected world, publishing has changed. It is no longer about broadcasting. Today publishing is about a conversation, as is beautifully expressed by Mandy Brown in her recent post […]
I found this great advice in an article I read about storytelling on the web. It applies to any of us who are producing content and we should all practice this approach. Charlie Wollborg gave the audience the best take-away for creating content and gaining attention. Before you post, think WIST: “Would I Share This?” […]
How do you see your website? Is it a broadcast tool or a way of engaging with your community? Too many website owners treat their website as a broadcast tool. To do this is to miss out on the fundamental power of the web. As Mary Brown recently wrote over at contentsmagazine.net: We can no […]
We maybe obliged to put legalise on our websites, but that doesn’t mean we can’t make it intelligible.
Imagine for a moment that you are launching a national wide billboard campaign to promote your product or service. Normally you would go to an advertising agency to do this. One that has experience in bring design and copywriting together, to slam home a powerful marketing message. Websites have more in common with billboards than […]
Why aren’t we seeing more video on content heavy websites? A lot of the websites we work on at Headscape are content heavy. However, despite the ability of video to convey large amounts of information quickly and in an engaging manner, we still see slow uptake on its use. Low quality video can appear more […]
A few sharing icons and your latest tweets is not enough to integrate social media with your website. Discover just how much is possible.
I was chatting with @bobscape this morning about a talk outline he has written (see below) and it struck me just how complex modern UX design is becoming now that the context users are interacting in is so varied. We have some serious challenges ahead. With the rise of mobile we, as web designers, now […]
Blogging getting you down? Ideas increasingly hard to come by? Writing slow and stilted? Then you need to know how to become a prolific blogger!
Whether you are running a personal blog or one for your business, the chances are it is broken. Fortunately, it can be fixed.
If you want to sell content strategy into your organisation, social media might be the key.