When faced by a problem with their site most website owners turn to a web designer for the solution. However, in many cases they should be looking closer to home.
About us pages are the neglected step child of the web design world. This needs to change.
Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.
Are you investing in your content? Do you have a strategy? If not then help is at hand. You need a content strategist, but who are they and what do they do?
Blogging is hard work. That’s why you want to make it as easy as possible. This post provides hints and tips on how to make your blogging experience less painful.
Increasingly organisations are publishing a blog. They are perceived as a powerful marketing tool and a great way to engage with customers. However, the majority fail for one simple reason…
If ‘content is king’ then the designer is like the King’s tailor – there to make the King look fabulous without taking any of the limelight for themselves.
If you want to create a content heavy, sticky website then a blog can feel like the wrong tool. Overtime some of your best content can get buried. Fortunately there are 4 ways you can breath new life into these old posts.
I am amazed at some of the advice I read about building successful ecommerce sites. I seriously wonder who writes this stuff! In this post I debunk 5 common myths.
Andy Kinsey shares 5 directives for writing compelling content.
Blogging is hard. However, as with everything in life it is easier if you have the right tools for the job. Here are 8 which help me.
Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above, we do a good job of choosing […]
Our copy is probably the most important aspect of our websites and yet we give it nowhere near the prominence we do design. That has to change.
If your website was a person, what type of person would it be?
A website without words would be like Jonathon Ross – entirely pointless and a total waste of money. So it’s crucial to get those words right.
We put a lot of time and attention into the content on our sites, but what about our other communications?
Users can be invaluable when deciding how to move a website forward. We should always listen to what they say. However, sometimes that is easier said than done.