I am amazed at some of the advice I read about building successful ecommerce sites. I seriously wonder who writes this stuff! In this post I debunk 5 common myths.
Andy Kinsey shares 5 directives for writing compelling content.
Blogging is hard. However, as with everything in life it is easier if you have the right tools for the job. Here are 8 which help me.
Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above, we do a good job of choosing […]
Our copy is probably the most important aspect of our websites and yet we give it nowhere near the prominence we do design. That has to change.
If your website was a person, what type of person would it be?
A website without words would be like Jonathon Ross – entirely pointless and a total waste of money. So it’s crucial to get those words right.
We put a lot of time and attention into the content on our sites, but what about our other communications?
Users can be invaluable when deciding how to move a website forward. We should always listen to what they say. However, sometimes that is easier said than done.
Too much of the copy I read on websites is bland and uninspiring. Its time to add some personality.
The web allows us to interact with our customers more than any other medium. One of the tools in our arsenal is the online survey. However, these are often badly implemented. How then can we make your surveys more effective?
Once we wrap our heads around the fact that we should be focusing on our content rather than our website it offers some interesting new opportunities.
I recently received a question from Dan about ensuring the quality and quantity of his blog posts. With so many of us blogging I thought it might be an interesting areas to cover.
I hope you will excuse the slightly self-absorbed nature of this post. It is mainly an apology but also hopefully an opportunity to learn some lessons and look at how communicating on the web is a unique experience.
I have been putting together a document for work that provides some basic advice for people who work with content management systems. It covers things like accessibility and writing for the web.
A number of readers of boagworld.com said they would be interested in adding boagworld.com posts to their own site. Not only will I show you how to do it for boagworld.com but for any web feed without the need to program!
I am sorry to break the bad news to you but people visiting your web site don’t read your copy.