Too much of the copy I read on websites is bland and uninspiring. Its time to add some personality.
The web allows us to interact with our customers more than any other medium. One of the tools in our arsenal is the online survey. However, these are often badly implemented. How then can we make your surveys more effective?
I recently received a question from Dan about ensuring the quality and quantity of his blog posts. With so many of us blogging I thought it might be an interesting areas to cover.
I have been putting together a document for work that provides some basic advice for people who work with content management systems. It covers things like accessibility and writing for the web.
I am sorry to break the bad news to you but people visiting your web site don’t read your copy.
The majority of our clients now run content management systems on their sites but is a CMS really the answer to all our site management woes?
Have you ever wondered why people like me spend so much time posting articles on our web sites? Perhaps we are all so arrogant that we feel an obligation to share our pearls of wisdom with the world or perhaps there is a more practical reason.
Computers can seem very impersonal at times so it is important to do everything possible to make your website seem more friendly and approachable.
Virtual communities can be a powerful tool in helping you do everything from increase brand loyalty to improving your website.
One of the visitors to boagworld.com recently wrote to me asking for some feedback on his organisations web site. One of the things I commented on was the copy found on the site. Not only was it too long but much of it was hard to read. I therefore thought it would be a good idea to post an article on the subject.
The real way to make a website work for you is to encourage users to visit it again and again. But how exactly can you make this happen?
Anybody that has worked with me for any time will know how I hate with a passion the use of jargon on a web site. How then do you deal with those pesky acronyms and meaningless product names when there is no other way around them?