Articles about
Interface Design
Advice on everything from aesthetic design to improving the interfaces that support your digital services.
AI for UI Designers: From Fear to Fluency
A realistic look at AI’s impact on design careers, plus practical techniques for using AI in brand research, wireframing, and prototyping.
User Interface Design: 10 Principles Learned from Painful Mistakes
When it comes to user interface design, often the best way to learn is to analyse the mistakes of sites you hate using.
How to Improve Site Stickiness Now in 7 illustrated Steps
This quick reference guide introduces you to the importance of making your site sticky and steps for improving your site stickiness.
How to Design a High Converting Form: Quick Reference Guide
Gain more signups, sales, and leads by creating high-converting forms with this quick reference how-to guide.
How to Design a Landing Page in 7 Steps
Increase the return on investment from your digital marketing campaigns and improve your conversion rate by designing compelling landing pages.
Hallway Usability Testing: How to Improve its Effectiveness
Hallway usability testing can be the best introduction to testing with users. However, with little effort, you can dramatically improve upon it.
4 Reliable Steps for Managing Client Feedback
Client feedback on design work is not something that can, or should, be avoided. However, we should put in place robust processes for its management.
Newsletter Signup Strategies: A How-To Guide With Examples
So you want to encourage more newsletter signups and grow your mailing list? Well, there are better ways than annoying overlays and buying email addresses.
How to Create a Pattern Library and Why You Should Bother
Ensuring a website is consistent and easy to maintain are two of the biggest headaches faced by larger organisations. Fortunately, a pattern library can help.
Learn How to Win Design Approval With My Video Course
As my first step into releasing shorter video courses on Udemy, I have created a class on how to get design approval.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.