It is not unusual for usability experts to claim that aesthetics are not important. If a site is usable that is all that matters. However, that is simply not true – design matters.
User personas have become a staple deliverable for branding and web agencies. But, how useful are they really and what other tools help us understand users better?
We all know that testing the sites we produce is important and there are well established techniques for testing usability. But what about testing aesthetics? What about testing design?
What challenges surround interpreting brand guidelines for the web? Are branding agencies equipped to bring a brand online or does it need expert knowledge?
When building a brand, most organisations start with print. However, the web is the perfect place for building a brand and testing different approaches.
As web designers we endeavour to design logical interfaces that make sense at a glance. However, users are not always logical.
Working with web designers can be a tricky business especially if you have never done so before. Discover how to get the most from him or her with this handy list.
Too many websites look the same as their competition. If you want users to remember your site it needs to stand out from the crowd.
In the fight for real estate, usability and design aesthetics are often the first causalities.
Many web design agencies are refusing to do unpaid design work before a contract is signed. This is not because it is damaging to them. It is because they believe it is damaging to their clients. But why?
Quick, hand drawn wireframes can provide substantial benefits that will save you time and money.
Is your choice of web design tool making life harder or easier, for yourself and others? We need to be more flexible over our choice of tool.
In a world where even your watch can access the web, it amazes me how many are still fighting for pixel control over their websites. It’s time to put them straight.
Marketeers love microsites, but are they always the right solution? When are they appropriate and when are they more trouble than they are worth?
The ultimate goal of every website is that users will complete your call to action. Whether that objective is to place an order, complete a contact form, sign a petition or subscribe to a newsletter, we obsess about how to encourage users to take that step. But what happens then?
As a website owner are you using video effectively on your site? As a web designer, can you offer your client quality video services?
The web standards movement has taught us that having best practices and standards in place makes your site more effective. This doesn’t just apply to HTML and CSS, but all kinds of other areas.
Do you really know how users are seeing your content? Are they consuming it via your website as one would expect? There is a good chance they are not.