Many seem to see providing a personalized ecommerce experience as a guarantee of success. But the reality is more complex.
To create better user experiences or encourage digital adoption, we need to bring change. But getting colleagues to change is hard. Here are four things you need to be doing right now.
When you work in digital you hear all the time that we should embrace our failure. But is that true and how do we convince our boss of that?
It is time we give clients what they want. If they want to be like Amazon, tell them they need to start developing websites like Amazon. That means continual testing and iteration.
One of the most quoted barriers within organisations is a lack of time. But is that justified and if it is what can we do about it?
Digital transformation and user experience design are about modernising businesses. Modernising them to better perform in today’s market. But what does that mean in practice? What goes into modernising a business?
What is digital? We hear the word all the time, yet there is no clear definition. We talk about digital strategy, digital revolution, digital transformation and digital design. Yet we don’t have a clear idea of what we mean by “digital”. In a post for Evanto, I try and bring some clarity to the term.
When most of us think about content, we are thinking copy. But today compelling content goes way beyond text. You can no longer stick to the written word.
Last week, I sat down with the guys from eZ Systems to discuss a variety of topics on digital adaptation, including my upcoming presentation, Disney’s MagicBand, and the business value of Snapchat.
Many I.T. departments are under impossible pressure. With ever more demanding needs and years of legacy and new tech, I.T. teams are looking for ways to keep up.
The chances are you are making mistakes in how you recruit digital staff. The result is you aren’t getting the best people possible.
Digital adoption means change, and people don’t like change. But why don’t they like change and what can we do about it if we need to change company culture?
Marcus argues that the user experience extends way beyond your site and that even the smallest failing in customer service undermines your digital offering.
We seem preoccupied with the question of where digital should sit in our company structures. But that isn’t the question we should be asking.
Our mission as user experience champions is to save people from death by a thousand cuts. Small, but significant irritants that add up to be something more serious.
As digital becomes business critical many organisations are attempting to build in-house digital teams. But this is not without its challenges. One option would be to outsource digital.
A minimum viable product is a great way of building user centric digital services in a fraction of the time. It will also lead to big cost savings.
If there is one phrase that fills me with dread it is “content migration”. The idea that you might want to migrate all the content from an old site to a new one boggles my mind. To refresh an entire website, but ignore the content, has to be a sign of madness!
Because companies often have a confused view of their digital strategy it is often useful to bring some order to the chaos with a digital SWOT analysis.