Digital Strategy Advice
A look at the business strategy, governance and culture that drives a company’s approach to their digital strategy and ultimately the user experience.
Start here
If this is your first time on my site, I recommend you begin with the posts below for an introduction to my thoughts on Digital Strategy
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Digital Transformation: A Comprehensive Introduction
Digital transformation has become crucial to business success, and yet many misunderstand what it involves. In this post, I seek to answer some of the most frequent and important questions surrounding the topic.
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Digital Strategy Training
Digital has radically changed consumer behaviour and organisations are struggling to catchup. Set off on the right foot with training in Digital Transformation.
Digital Coaching
Digital transformation is a marathon and not a sprint. It takes a long term commitment, do not struggle alone. Get ongoing coaching to support you on your journey.
Digital Strategy
Knowing you need to adapt and knowing how to, are two very different things. A clear strategy is vital to success, but it can be hard to see the way forward so get an outside perspective.
Top Posts
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Customer Journey Mapping: Your Definitive Guide
Customer journey mapping has become a favourite tool for visualising the customer’s experience. But what exactly are they, how do you create them and what is the best way to use them?
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How to End the Pain of Shifting Project Priorities
Most internal digital teams I encounter are in a state of firefighting, involving the juggling of constantly changing project priorities. That has to end, and I am going to show you how.
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Are you wasting money on periodic website redesign?
Every few years organisations undertake yet another website redesign project. But is this the right approach or is there a better way?
Latest Posts
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Project Planning Based on Appetite
We can avoid project scope creep by using the concept of “appetite.” This focuses on time and budget instead of scope when defining projects.
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Surfing Sucks! AI Is Transforming the Web for the Better
Explore how AI and Arc are transforming web browsing, signaling a shift away from traditional website interactions. A future with less traffic looms.
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Fixed Price Projects are a Unbelievably Terrible Idea and Must End Now
Time for another passionate rant. Today, let’s dive into the flaws of fixed-price projects and why they hinder adaptation and learning.
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Use Policies
Policies can transform stakeholder interactions, resolving debates and improving workflow. Discover the power of IF/THEN statements in this email.
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Dealing with bad decision makers
Tips for steering stakeholders away from poor design choices: discover their priorities and show how bad choices could have negative consequences for those priorities.
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Shaping Strategy: Focus on Barrier Removal
Unlock your strategy’s potential by identifying and removing barriers. Small changes can have big impacts!
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Will ChatGPT change your website?
Explore the shift from traditional web browsing to AI-assisted discovery. How ChatGPT is reshaping Ecommerce, web apps, and your organizations website.
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Unleash the Power of Prototyping: Envisioning the Future of Your Digital Service or SaaS App
As we face an uncertain future in the digital space, prototyping offers an opportunity to explore the future of our digital services.
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The hard truth: Software cannot replace effort or strategy
Is software really the solution to all your business problems? Read this newsletter to find out why software is rarely enough to make your digital experiences truly great.
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Develop a Successful AI Strategy for Your Business to Survive the AI Tsunami
Developing an AI strategy is crucial for organizations and individuals to survive the tsunami of change brought by generative AI. AI is a game changer and companies will rise and fall because of it. The key is to act now and create an effective AI strategy.
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Why I Hate Gantt Charts
Traditional techniques for estimating and tracking projects are broken when it comes to digital. A different approach is required.
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Beware Quick Win Thinking
Is your organization addicted to the quick win dopamine high? Is it failing to think long-term?
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Are you putting lipstick on a pig?
Redesigning a user interface can’t solve all user experience problems. You have to address the underlying issue rather than making superficial changes.
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External Post
When And How To Use Freelancers In Your Organization
Whether you work in-house or run a digital agency, there are occasions when you consider hiring freelancers to supplement your team.
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Do Your Projects Have Clear Objectives?
Having projects that lack objectives inevitably results in failure, blame, and a lack of job satisfaction. Don’t let that happen to you.
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Fixing Digital Project Management
The way most organizations run digital projects is a mess and desperately in need of fixing. Let’s do something about that.
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Do You Truly Appreciate the Business Value of Design?
Despite the proven business value of design, organizations continually underestimate how it can help, reducing it to visual aesthetics. This article makes a case for the value of design for your organization.
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UX in Agile: How to Ensure UX and Agile Work Successfully Together
In theory, UX design and Agile should work seamlessly together as they both have the same aim. In reality, UX in Agile often proves problematic. In this post, I explain why that is and what we can do about it.
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Focus on Outcomes Not Deliverables
We need to stop blindly creating the same deliverable and start considering what outcome we want. The latest trendy technique will not apply to every project.
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Learn to Go With the Flow
We spend too much of our time persuading users to behave differently when we should be accommodating what they are already doing.