People often ask me what exactly it is I do as a UX consultant. It’s a fair question as there is a lot of confusion around the role of user experience consultant. In this post, I explain how I work with clients.
Customer journey mapping has become a favourite tool for visualising the customer’s experience. But what exactly are they, how do you create them and what is the best way to use them?
Because companies often have a confused view of their digital strategy it is often useful to bring some order to the chaos with a website SWOT analysis.
How do you know your site is succeeding? How do you know if that redesign was worth it? How can you justify your work to clients or management? You need a way of measuring success.
Our digital projects could be delivered faster, come under budget and provide better results by introducing a discovery phase upfront.
People are always asking me for success stories in Digital Transformation which is hard because it is an ongoing process that is never really done. But this post about the British Lung Foundation shows the potential.
I have recorded a video series for Terminal Four sharing advice for struggling digital teams. I hope it helps!
Believe it or not but making the case for digital is still an ongoing and often uphill struggle. In a series of short videos for the Terminal Four blog, I provide some advice for making that case.
There is a new generation of executives who view business differently. Digital leaders shaped by the internet era, who have a radically different mindset to more traditional leadership styles.
Does your corporate training program include a digital stream? Are you teaching your employees how to operate in a world of social media, apps, websites and connected customers?
Digital transformation has become crucial to business success, and yet many misunderstand what it involves. In this post, I seek to answer some of the most frequent and important questions surrounding the subject.
Every few years organisations undertake yet another website redesign project. But is this the right approach or is there a better way?
Sooner or later many of us as digital professionals end up having to write a website review. When we do, we need to do more than focus on the surface and instead delve a little deeper.
Great work is only possible in the right environment. But many of us don’t work in a place like that. How can we change our workplace? That is the question I answer in this talk at Awwwards London.
We need colleagues to change. Whether creating a better experience or encouraging digital thinking. We need them to do things in a different way. But, change is hard and people are often reluctant.
Many in-house digital teams are under resourced and under appreciated. But moaning isn’t going to bring about change. Fortunately, there are positive steps you can take.
I was recently interviewed at the Awwwards conference by Adobe on my upcoming book and starting a user experience revolution.
The nature of digital requires a unique approach to managing projects. We need to embrace new working practices if we want to see success.
There is a chronic under-investment in training around digital subjects. This leads to employee turnover, a lack of innovation and a failure to keep up with digital evolution.
Many seem to see providing a personalized ecommerce experience as a guarantee of success. But the reality is more complex.