Sooner or later many of us as digital professionals end up having to write a website review. When we do, we need to do more than focus on the surface and instead delve a little deeper.
Great work is only possible in the right environment. But many of us don’t work in a place like that. How can we change our workplace? That is the question I answer in this talk at Awwwards London.
We need colleagues to change. Whether creating a better experience or encouraging digital thinking. We need them to do things in a different way. But, change is hard and people are often reluctant.
Many in-house digital teams are under resourced and under appreciated. But moaning isn’t going to bring about change. Fortunately, there are positive steps you can take.
I was recently interviewed at the Awwwards conference by Adobe on my upcoming book and starting a user experience revolution.
The nature of digital requires a unique approach to managing projects. We need to embrace new working practices if we want to see success.
There is a chronic under-investment in training around digital subjects. This leads to employee turnover, a lack of innovation and a failure to keep up with digital evolution.
Many seem to see providing a personalized ecommerce experience as a guarantee of success. But the reality is more complex.
To create better user experiences or encourage digital adoption, we need to bring change. But getting colleagues to change is hard. Here are four things you need to be doing right now.
When you work in digital you hear all the time that we should embrace our failure. But is that true and how do we convince our boss of that?
It is time we give clients what they want. If they want to be like Amazon, tell them they need to start developing websites like Amazon. That means continual testing and iteration.
What is digital? We hear the word all the time, yet there is no clear definition. We talk about digital strategy, digital revolution, digital transformation and digital design. Yet we don’t have a clear idea of what we mean by “digital”. In a post for Evanto, I try and bring some clarity to the term.
When most of us think about content, we are thinking copy. But today compelling content goes way beyond text. You can no longer stick to the written word.
Last week, I sat down with the guys from eZ Systems to discuss a variety of topics on digital adaptation, including my upcoming presentation, Disney’s MagicBand, and the business value of Snapchat.
Many I.T. departments are under impossible pressure. With ever more demanding needs and years of legacy and new tech, I.T. teams are looking for ways to keep up.
The chances are you are making mistakes in how you recruit digital staff. The result is you aren’t getting the best people possible.
Digital adoption means change, and people don’t like change. But why don’t they like change and what can we do about it if we need to change company culture?
Marcus argues that the user experience extends way beyond your site and that even the smallest failing in customer service undermines your digital offering.
We seem preoccupied with the question of where digital should sit in our company structures. But that isn’t the question we should be asking.