Digital Marketing Advice
Opinions on the role of marketing in a digital world. Advice on balancing marketing objectives with the user experience.
Start here
If this is your first time on my site, I recommend you begin with the posts below for an introduction to my thoughts on Digital Marketing
What Is the Best Digital Marketing Strategy?
The best digital marketing strategy is one that focuses on providing value to the consumer, not on promoting a product or service.
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Digital Marketing Training
Is your marketing team up on the latest techniques in digital marketing? If not, I can run a training session that will help.
Digital Marketing Coaching
Do you need support establishing an ongoing digital marketing program? I can guide you through the process step by step.
Digital Marketing Strategy
Are you struggling to drive traffic to your website? Could you do with help formulating a plan? If so, I can help.
Top Posts
How to Design Outstanding Calls to Action that Convert
Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action?
How to Successfully Encourage Newsletter Signup with Good Design
Are you desperate to improve newsletter signup? The answer doesn’t lie in annoying overlays or manipulation. There is a better way.
Stop thinking of your site as a marketing tool
There is no doubt that our website is a powerful marketing tool. But if we approach it with that attitude in mind we can do more harm than good.
Latest Posts
How to Get More Clients and Better Clients
We all want to know how to get more clients. We also need better clients too. Unfortunately, there is a lot of misinformation about the best way of achieving this.
How to Use Storytelling in Marketing
I hear time and time again that we should be using storytelling on our websites. However, what does that mean in practice? In this week’s video, I look at how you can approach storytelling.
Improve Your Conversion Rate With Better Objection Handling
One of the best ways to improve the conversion rate on your website is to focus on handling user’s objections. We need to start considering what risks user’s perceive in acting.
Sales Funnel: How to Build an Effective User-Centric Funnel
Digital has introduced hundreds of new marketing channels to consider. How do we decide where to place our efforts? We need a sales funnel built around user behaviour.
BT Business: 3 Cautionary Lessons of a Bad Customer Service
A bad experience I had with BT business perfectly demonstrates how conversion is about more than a compelling sales and marketing experience.
How to Design Outstanding Calls to Action that Convert
Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action?
What Is the Best Digital Marketing Strategy?
The best digital marketing strategy is one that focuses on providing value to the consumer, not on promoting a product or service.
How Consistency in Your Digital Marketing Can Double Impact
Are you getting the most from your digital channels? The chances are they are underperforming because you lack an integrated approach.
Achieve Improved Conversion Rates at My In-House Masterclass
Learn the latest techniques for improving the conversion rate of your website, all while avoiding alienating your users.
How to Use Psychology the Right Way to Improve Conversion
If we understand how people make decisions, we can improve both the user experience and conversion rate of our websites.
How to Measure Engagement on Your Website and Why Bother
When most people think of key performance indicators, they focus on measuring conversion, but we should also be measuring engagement.
How to Combat Information Overload in Content Marketing
With more content marketing being done than ever before, how can we combat information overload? How can we reach time poor users?
My 10 Steps for Designing the Perfect Landing Page
So you have been asked to design a landing page that encourages users to take action? In this post, I outline the approach I use to ensure results.
Give Your Tech Career A Boost with a Strong Personal Brand
In this post, Suman Das advocates for the importance of personal brand and guides us through the actions we can take to boost our own.
Digital Marketing Training: 5 ‘Need to Know’ Topics
Organisations need to start providing better digital marketing training if they are to remain competitive. Training that extends beyond how to use the content management system.
How Feedback Helped Design Teacups Google Ads Solution
In this post Dean gives us a glimpse of how iterative design and feedback from clients has made Teacup a solid solution for running Google ads.
How Google Ads Completes Your Client Service Offering
You may ask yourself “Why bother with Adwords?” In this post Dean Levitt convinces us that Adwords is necessary to complete the range of services you offer your clients
Are You Asking User to Act at the Best Moment?
The most compelling call to action will fail if you ask people to act at the wrong time. Unfortunately, in our desperation to convert users we often rush into asking them to act.
How to Offer Adwords to Clients, Better
In this post Dean suggests efficient ways to help us offer Adwords to clients safe in the knowledge that it is always good to continually improve your service.
How to Leverage Social Proof in a World of Cynical Users
We all know that social proof is an important tool, but why, and how do we make use of it when users are increasingly cynical?
