Marketing archive
It is no longer enough for an organisations ‘web strategy’ to only consist of having a website. The web is an incredible marketing tool but in order for it to work at its most effective you need to use its many aspects from your corporate site to social media and SEO. I believe that online marketing is about building relationships with potential customers wherever they are and using all the online tools available to us.
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An introduction to content marketing and why it matters to you
Whatever type of business you run marketing is an essential component. But marketing is changing and we need to update our thinking.
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How to build a reputation in the design community
It is not enough to create beautiful designs or elegant code. You can be the best and yet fail. To succeed you need to build a reputation and that is about more than good work.
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Using social media as a business tool
Social media has changed the world. Along with the web and mobile, social media has changed how we communicate. More than that, it has changed how we behave and that in turn is changing the world of business.
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Social Media: Today’s Key Marketing Tool
Do you want to use social media to promote your business or build a personal brand? If so, then you will want to take a look at an upcoming video course I am offering over at HOWU.
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Promoting Your Services and Winning Work
I am excited to announce that I have just launched an online course with the guys at Tut+ on how to promote your services and win work. If you run a web design business, this is a must get.
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Saying no to social media buttons
Social media buttons are ineffective, damage site performance and distract from primary actions. Fortunately there is a better way.
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The role of your website in raising awareness
Looking to increase awareness for your product, service or cause? Turn to social media first and use your site in a supporting role.
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How to win friends and influence people online
Katie Gillingham (our amazing intern/writer) interviews Mel Kirk of Tribal Media about the importance of relationships when promoting your products and services.
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The two great challenges of your agency site: Branding & the portfolio
I am excited to announce the latest versions of both the Headscape and Boagworld sites. In this post I share some of the reasons behind the changes and why we felt they were needed.
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Joined up engagement
With so many ways to engage with users from social media to email and blogging, we must ensure we are communicating in a consistent way.
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10 ways to stop your social media updates being a news snooze
Social media is not a channel for broadcasting. Rather use it to engage. There is no shortages of material making that possible.
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Overcoming social media fear
The reason many corporate social media feeds are boring is because of fear. Fear of making a mistake. But, it doesn’t need to be that way.
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A pragmatic solution to microsites
Microsites are sometimes a necessary evil, but they are often poorly implemented. Perhaps Squarespace is the answer.
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Are you following through? Use a sales funnel.
It is easy to start a blog, join a social network or build a site, but if you don’t commit to its ongoing development and monitoring, you are wasting your time.
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How to use LinkedIn as a marketing tool
LinkedIn may not have the reach of Facebook or Twitter, but if you are in the B2B sector, it is an invaluable marketing tool.
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Embracing your differences
In what is often a ‘me too’ culture, it was refreshing to work with the University of Highlands and Islands because they were willing to celebrate their differences.
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The lessons I learnt doubling my mailing list subscribers
Email mailing lists are a valuable marketing tool. However, getting users to signup, let alone open and click on emails can be incredibly challenging.
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Planning your blog posts
Hey Paul! Any advice on how to plan your blogposts?
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8 Lessons for Writing Compelling Content
Andy Kinsey builds on his previous post about compelling content by introducing eight new lessons.
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Brand is about more than your brand style guide
We often reduce brand down to a logo, colour palette and some nice typography. In reality it is more about personality than visuals.
