Digital Marketing Advice
Opinions on the role of marketing in a digital world. Advice on balancing marketing objectives with the user experience.
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Top Posts
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How to successfully encourage newsletter signup with good design
Okay I admit it, this is a pet peeve. I have written about it before, twice. But come on people. We can do better with our newsletter signup forms. In fact I can prove it with the form on this site.
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Call to Action: The 10 Most Effective Techniques
Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action?
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Stop thinking of your site as a marketing tool
There is no doubt that our website is a powerful marketing tool. But if we approach it with that attitude in mind we can do more harm than good.
Latest Posts
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Why and How to Gain the Trust of Users
Trust is a crucial component of any online interaction. If users do not trust you and your site they will not trust you with their data or money.
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A Digital First Approach Is the Way Forward for Brand Design
Digital and brand designers need to start working more closely together. Why? Because if they don’t, they will continue to deliver a second-rate digital brand experience to their customers.
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Dark Patterns and Aggressive Persuasion – 3 Reasons to Avoid!
Many have argued that the use of dark patterns and aggressive persuasion in web design is unethical. But what about from a purely business perspective?
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5 Tactics That Will Increase Your Email Open Rates
Email marketing is constantly touted as a must for marketers. For good reason, too. But how do you improve your open rate?
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The Microsite: A Definitive How-to Guide for Their Effective Use
The microsite is a popular solution to certain design challenges. But, what are they, when should you use them and how can you create an effective one?
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The Pivotal Role of User Experience Design in Brand Building
The way brands are built has changed forever. Where once companies defined their brand identity, today we live in a world where customers decide what our brand is. That is why designing an outstanding user experience is so crucial to success.
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How SEO Has Improved the User Experience of My Blog
Search Engine Optimization (SEO) has a bad reputation for damaging the user’s experience on a website. But that has not proved the case on my own blog.
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10 Apps to Boost Your Content Marketing Efforts
To win new clients, the world needs to see us as experts, and that involves sharing our expertise online. But creating and sharing quality content can be hard if we don’t have the right tools.
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What Is the Secret to Content Marketing? Content Recycling!
Content marketing is the secret to online visibility, but it is not without its challenges. It is time-consuming, and there are no guarantees of results. Fortunately, there is a way you can save yourself time and improve the chances of success.
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How to successfully encourage newsletter signup with good design
Okay I admit it, this is a pet peeve. I have written about it before, twice. But come on people. We can do better with our newsletter signup forms. In fact I can prove it with the form on this site.
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How to successfully design for the confusing way people buy
Too often we are desperate to convert every user who comes to our website. But it is important to remember that users rarely buy on their first visit. We need to design our calls to action in the right way to accommodate this behaviour.
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Call to Action: The 10 Most Effective Techniques
Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action?
-
Stop thinking of your site as a marketing tool
There is no doubt that our website is a powerful marketing tool. But if we approach it with that attitude in mind we can do more harm than good.
-
Stop Pressuring Me to Sign Up to Your Newsletter!
Encouraging people to sign-up to your newsletter is good. But too much pressure and we destroy the user experience and damage your business.
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How to ensure long term blogging success
As digital professionals we should be blogging. Yet regularly blogging is tough. But after 10 years of blogging almost every week, I have discovered a few tips that will help you find your blogging rhythm.
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Is it ever okay for designers to manipulate people?
Our job as designers isn’t to convince people to do things they do not want to do. It is to persuade them to act now and act with our clients rather than the competition.
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Newsletter Signup: How to get subscribers without being annoying
Are you disappointed with your newsletter signup? There is a lot you can do without resorting to popup overlays.
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Users always choose the path of least resistance
Users will always choose the easiest option, so if we want a competitive advantage we must focus on simplicity.
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The reason behind your declining content engagement
Are you seeing a decline in people engaging with your online content? If so, you are not alone. You are suffering from content saturation.
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How to save your marketing strategy with UX design
We are at a tipping point which will redefine the world of digital marketing. It is time to leave behind the legacy of the pre-digital era. Embrace a marketing strategy built on improving the users experience.
