Digital Marketing Advice
Opinions on the role of marketing in a digital world. Advice on balancing marketing objectives with the user experience.
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Digital Marketing Training
Is your marketing team up on the latest techniques in digital marketing? If not, I can run a training session that will help.
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Do you need support establishing an ongoing digital marketing program? I can guide you through the process step by step.
Digital Marketing Strategy
Are you struggling to drive traffic to your website? Could you do with help formulating a plan? If so, I can help.
Top Posts
How to successfully encourage newsletter signup with good design
Okay I admit it, this is a pet peeve. I have written about it before, twice. But come on people. We can do better with our newsletter signup forms. In fact I can prove it with the form on this site.
Call to Action: The 10 Most Effective Techniques
Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action?
Stop thinking of your site as a marketing tool
There is no doubt that our website is a powerful marketing tool. But if we approach it with that attitude in mind we can do more harm than good.
Latest Posts
What Is the Secret to Content Marketing? Content Recycling!
Content marketing is the secret to online visibility, but it is not without its challenges. It is time-consuming, and there are no guarantees of results. Fortunately, there is a way you can save yourself time and improve the chances of success.
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How to successfully encourage newsletter signup with good design
Okay I admit it, this is a pet peeve. I have written about it before, twice. But come on people. We can do better with our newsletter signup forms. In fact I can prove it with the form on this site.
How to successfully design for the confusing way people buy
Too often we are desperate to convert every user who comes to our website. But it is important to remember that users rarely buy on their first visit. We need to design our calls to action in the right way to accommodate this behaviour.
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Call to Action: The 10 Most Effective Techniques
Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action?
-
Stop thinking of your site as a marketing tool
There is no doubt that our website is a powerful marketing tool. But if we approach it with that attitude in mind we can do more harm than good.
Stop Pressuring Me to Sign Up to Your Newsletter!
Encouraging people to sign-up to your newsletter is good. But too much pressure and we destroy the user experience and damage your business.
How to ensure long term blogging success
As digital professionals we should be blogging. Yet regularly blogging is tough. But after 10 years of blogging almost every week, I have discovered a few tips that will help you find your blogging rhythm.
Is it ever okay for designers to manipulate people?
Our job as designers isn’t to convince people to do things they do not want to do. It is to persuade them to act now and act with our clients rather than the competition.
Newsletter Signup: How to get subscribers without being annoying
Are you disappointed with your newsletter signup? There is a lot you can do without resorting to popup overlays.
Users always choose the path of least resistance
Users will always choose the easiest option, so if we want a competitive advantage we must focus on simplicity.
The reason behind your declining content engagement
Are you seeing a decline in people engaging with your online content? If so, you are not alone. You are suffering from content saturation.
How to save your marketing strategy with UX design
We are at a tipping point which will redefine the world of digital marketing. It is time to leave behind the legacy of the pre-digital era. Embrace a marketing strategy built on improving the users experience.
When it comes to sales and marketing: never give up, never surrender!
Too many in digital fail because they give up too early. It’s understandable when the journey feels never-ending and the goal always out of reach. To succeed we need to learn to enjoy the journey.
What charities can learn from good Kickstarter campaigns
Looking to your competitors for inspiration is a big mistake. To innovate in digital you need to look outside your sector.
An introduction to content marketing and why it matters to you
Whatever type of business you run marketing is an essential component. But marketing is changing and we need to update our thinking.
How to build a reputation in the design community
It is not enough to create beautiful designs or elegant code. You can be the best and yet fail. To succeed you need to build a reputation and that is about more than good work.
Using social media as a business tool
Social media has changed the world. Along with the web and mobile, social media has changed how we communicate. More than that, it has changed how we behave and that in turn is changing the world of business.
Social Media: Today’s Key Marketing Tool
Do you want to use social media to promote your business or build a personal brand? If so, then you will want to take a look at an upcoming video course I am offering over at HOWU.
Promoting Your Services and Winning Work
I am excited to announce that I have just launched an online course with the guys at Tut+ on how to promote your services and win work. If you run a web design business, this is a must get.
Saying no to social media buttons
Social media buttons are ineffective, damage site performance and distract from primary actions. Fortunately there is a better way.
