Social media has changed the world. Along with the web and mobile, social media has changed how we communicate. More than that, it has changed how we behave and that in turn is changing the world of business.
Do you want to use social media to promote your business or build a personal brand? If so, then you will want to take a look at an upcoming video course I am offering over at HOWU.
I am excited to announce that I have just launched an online course with the guys at Tut+ on how to promote your services and win work. If you run a web design business, this is a must get.
Social media buttons are ineffective, damage site performance and distract from primary actions. Fortunately there is a better way.
Looking to increase awareness for your product, service or cause? Turn to social media first and use your site in a supporting role.
With so many ways to engage with users from social media to email and blogging, we must ensure we are communicating in a consistent way.
Social media is not a channel for broadcasting. Rather use it to engage. There is no shortages of material making that possible.
The reason many corporate social media feeds are boring is because of fear. Fear of making a mistake. But, it doesn’t need to be that way.
Microsites are sometimes a necessary evil, but they are often poorly implemented. Perhaps Squarespace is the answer.
It is easy to start a blog, join a social network or build a site, but if you don’t commit to its ongoing development and monitoring, you are wasting your time.
LinkedIn may not have the reach of Facebook or Twitter, but if you are in the B2B sector, it is an invaluable marketing tool.
In what is often a ‘me too’ culture, it was refreshing to work with the University of Highlands and Islands because they were willing to celebrate their differences.
Email mailing lists are a valuable marketing tool. However, getting users to signup, let alone open and click on emails can be incredibly challenging.
We often reduce brand down to a logo, colour palette and some nice typography. In reality it is more about personality than visuals.
Since my last run in with the SEO community I have been doing an experiment and am now ready to share the results.
Companies have become obsessed with social media and how to get more followers. However, despite this obsession they are failing at the most basic level.
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
It’s time we established some email marketing etiquette. Even if you are complying with legal requirements, you are still in danger of damaging your brand.