Too often we are desperate to convert every user who comes to our website. But it is important to remember that users rarely buy on their first visit. We need to design our calls to action in the right way to accommodate this behaviour.
There is no doubt that our website is a powerful marketing tool. But if we approach it with that attitude in mind we can do more harm than good.
Encouraging people to sign-up to your newsletter is good. But too much pressure and we destroy the user experience and damage your business.
As digital professionals we should be blogging. Yet regularly blogging is tough. But after 10 years of blogging almost every week, I have discovered a few tips that will help you find your blogging rhythm.
Our job as designers isn’t to convince people to do things they do not want to do. It is to persuade them to act now and act with our clients rather than the competition.
Are you disappointed with your newsletter signup? There is a lot you can do without resorting to popup overlays.
Users will always choose the easiest option, so if we want a competitive advantage we must focus on simplicity.
Are you seeing a decline in people engaging with your online content? If so, you are not alone. You are suffering from content saturation.
We are at a tipping point which will redefine the world of digital marketing. It is time to leave behind the legacy of the pre-digital era. Embrace a marketing strategy built on improving the users experience.
Too many in digital fail because they give up too early. It’s understandable when the journey feels never-ending and the goal always out of reach. To succeed we need to learn to enjoy the journey.
Looking to your competitors for inspiration is a big mistake. To innovate in digital you need to look outside your sector.
Whatever type of business you run marketing is an essential component. But marketing is changing and we need to update our thinking.
It is not enough to create beautiful designs or elegant code. You can be the best and yet fail. To succeed you need to build a reputation and that is about more than good work.
Social media has changed the world. Along with the web and mobile, social media has changed how we communicate. More than that, it has changed how we behave and that in turn is changing the world of business.
Do you want to use social media to promote your business or build a personal brand? If so, then you will want to take a look at an upcoming video course I am offering over at HOWU.
I am excited to announce that I have just launched an online course with the guys at Tut+ on how to promote your services and win work. If you run a web design business, this is a must get.
Social media buttons are ineffective, damage site performance and distract from primary actions. Fortunately there is a better way.
Looking to increase awareness for your product, service or cause? Turn to social media first and use your site in a supporting role.
With so many ways to engage with users from social media to email and blogging, we must ensure we are communicating in a consistent way.