It’s time we established some email marketing etiquette. Even if you are complying with legal requirements, you are still in danger of damaging your brand.
Does your social media policy encourage your Twitter account to read like it was written by a corporate drone or by a real human being?
A key component of web governance is an ongoing programme of monitoring site analytics. The question is; what do you monitor if you are not an ecommerce site?
It’s well known that good URL structures can help SEO, but how often do we think about the impact of URL structures on analytics? We should.
There seems to be the perception that I want to see an end to the SEO sector. Although I have issues with the name, I do believe they have a role.
For a long time I have had my concerns about the use of social widgets on our websites. What value do they really have? Do users actually use them, or worse still, do they use them and get distracted from our primary calls to action? A couple of days ago I read an article that […]
I have been thinking a lot about social media recently. In fact it has become a bit of an obsession. The advice I used to give my clients sucked. It was superficial, ineffective and just didn’t recognise the power of social media. Not that I was alone in this. I think most web designers see […]
I recently ran a workshop on content strategy and social media. The reason I combine these two topics is because they are so closely linked. In today’s connected world, publishing has changed. It is no longer about broadcasting. Today publishing is about a conversation, as is beautifully expressed by Mandy Brown in her recent post […]
When an organisation rebrands it is a massive undertaking. Not only is there the expense of engaging a brand agency, there is also the cost of reproducing all of their print material, not to mention the website. Rebranding is a big risk. It has enormous cost implications and it is often hard to tell whether […]
Are you taking e-mail seriously? As people who work with the web all the time, I think we have a somewhat coloured view of e-mail. We consider it a necessary evil and the last thing we ever want is more of it. Our attitude towards e-mail gives many of us a negative perception of e-mail […]
I have recently been working on my local churches website. However, this has now expanded to encompass all their online channels from Facebook to email. The reason for all this extra unpaid work? I cannot stand to see the user having an inconsistent experience. Its so important to present users with a consistently branded and […]
I am back after Christmas and have new audio tips for you. I want to share some thoughts on how Facebook and your website can work more closely together. This follows on from my post on getting social media to play nicely with your website. In that post I give lots of examples of how […]
A few sharing icons and your latest tweets is not enough to integrate social media with your website. Discover just how much is possible.
Websites do not exist in isolation. They are apart of the overall business which means they are closely tied into things like the sales process and customer support.
If you are a website owner I hope you already have an editorial calendar to ensure you communicate with your audience regularly. Consistant communication is the only way to build an audience. However, when is the best time to communicate with that audience? Are they more likely to read your posts if released on a […]
We all need to be reminded to do things. Whether it is the light on our dashboard telling us our car needs a service or a letter reminding us to pay our TV license. How then do you remind users to visit your website? How often should you remind them so as not to be […]
As website owners we put out an increasing amount of content through a variety of mediums. However, are we doing so in a strategic way or are we in danger of alienating our audiences?
Are users seeing you in the right light? Are they seeing the real you or a phoney persona? In this post I show you how to let your users look behind the corporate facade.
One of the biggest dangers as a web designer or website owner is to stereotype your users and so misjudge their needs and attitudes.