The reason many corporate social media feeds are boring is because of fear. Fear of making a mistake. But, it doesn’t need to be that way.
Microsites are sometimes a necessary evil, but they are often poorly implemented. Perhaps Squarespace is the answer.
It is easy to start a blog, join a social network or build a site, but if you don’t commit to its ongoing development and monitoring, you are wasting your time.
LinkedIn may not have the reach of Facebook or Twitter, but if you are in the B2B sector, it is an invaluable marketing tool.
In what is often a ‘me too’ culture, it was refreshing to work with the University of Highlands and Islands because they were willing to celebrate their differences.
Email mailing lists are a valuable marketing tool. However, getting users to signup, let alone open and click on emails can be incredibly challenging.
We often reduce brand down to a logo, colour palette and some nice typography. In reality it is more about personality than visuals.
Since my last run in with the SEO community I have been doing an experiment and am now ready to share the results.
Companies have become obsessed with social media and how to get more followers. However, despite this obsession they are failing at the most basic level.
Every company in western civilization seems to have a blog these days. But are they worth it, and why are so many terrible?
It’s time we established some email marketing etiquette. Even if you are complying with legal requirements, you are still in danger of damaging your brand.
Does your social media policy encourage your Twitter account to read like it was written by a corporate drone or by a real human being?
A key component of web governance is an ongoing programme of monitoring site analytics. The question is; what do you monitor if you are not an ecommerce site?
It’s well known that good URL structures can help SEO, but how often do we think about the impact of URL structures on analytics? We should.
There seems to be the perception that I want to see an end to the SEO sector. Although I have issues with the name, I do believe they have a role.
For a long time I have had my concerns about the use of social widgets on our websites. What value do they really have? Do users actually use them, or worse still, do they use them and get distracted from our primary calls to action? A couple of days ago I read an article that […]
I have been thinking a lot about social media recently. In fact it has become a bit of an obsession. The advice I used to give my clients sucked. It was superficial, ineffective and just didn’t recognise the power of social media. Not that I was alone in this. I think most web designers see […]
I recently ran a workshop on content strategy and social media. The reason I combine these two topics is because they are so closely linked. In today’s connected world, publishing has changed. It is no longer about broadcasting. Today publishing is about a conversation, as is beautifully expressed by Mandy Brown in her recent post […]
When an organisation rebrands it is a massive undertaking. Not only is there the expense of engaging a brand agency, there is also the cost of reproducing all of their print material, not to mention the website. Rebranding is a big risk. It has enormous cost implications and it is often hard to tell whether […]