Are you seeing a decline in people engaging with your online content? If so, you are not alone. You are suffering from content saturation.
How do I become number one on the search engines? One of the most common questions I get asked. However, should we really care?
We are at a tipping point which will redefine the world of digital marketing. It is time to leave behind the legacy of the pre-digital era. Embrace a marketing strategy built on improving the users experience.
Too many in digital fail because they give up too early. It’s understandable when the journey feels never-ending and the goal always out of reach. To succeed we need to learn to enjoy the journey.
Looking to your competitors for inspiration is a big mistake. To innovate in digital you need to look outside your sector.
Whatever type of business you run marketing is an essential component. But marketing is changing and we need to update our thinking.
It is not enough to create beautiful designs or elegant code. You can be the best and yet fail. To succeed you need to build a reputation and that is about more than good work.
Social media has changed the world. Along with the web and mobile, social media has changed how we communicate. More than that, it has changed how we behave and that in turn is changing the world of business.
Do you want to use social media to promote your business or build a personal brand? If so, then you will want to take a look at an upcoming video course I am offering over at HOWU.
I am excited to announce that I have just launched an online course with the guys at Tut+ on how to promote your services and win work. If you run a web design business, this is a must get.
Social media buttons are ineffective, damage site performance and distract from primary actions. Fortunately there is a better way.
Looking to increase awareness for your product, service or cause? Turn to social media first and use your site in a supporting role.
With so many ways to engage with users from social media to email and blogging, we must ensure we are communicating in a consistent way.
Social media is not a channel for broadcasting. Rather use it to engage. There is no shortages of material making that possible.
The reason many corporate social media feeds are boring is because of fear. Fear of making a mistake. But, it doesn’t need to be that way.
Microsites are sometimes a necessary evil, but they are often poorly implemented. Perhaps Squarespace is the answer.
LinkedIn may not have the reach of Facebook or Twitter, but if you are in the B2B sector, it is an invaluable marketing tool.
In what is often a ‘me too’ culture, it was refreshing to work with the University of Highlands and Islands because they were willing to celebrate their differences.
Email mailing lists are a valuable marketing tool. However, getting users to signup, let alone open and click on emails can be incredibly challenging.