As website owners we put out an increasing amount of content through a variety of mediums. However, are we doing so in a strategic way or are we in danger of alienating our audiences?
Google have added an instant preview to its search results that shows a thumbnail of your website. Should this change the way you design?
Are users seeing you in the right light? Are they seeing the real you or a phoney persona? In this post I show you how to let your users look behind the corporate facade.
One of the biggest dangers as a web designer or website owner is to stereotype your users and so misjudge their needs and attitudes.
We all want our users to do something. Unfortunately we cannot force them. However, as good charity web design shows us, we can nudge them in the right direction.
Admit it, you want to be number one on Google. We all do. However, if you let it become an obsession it can ruin your site.
Too many websites owners are more concerned with gathering data from their users rather than initiating a dialogue. If your users want to talk to you, don’t make it difficult.
I don’t get why people invest in SEO. I am not trying to start an argument. I just want to explain my doubts so somebody can correct me.
Google has added a number of tools that allow users to personalise the search results they see. The question is – does this affect how you approach SEO?
Google are never one to rest on their laurels, and the past few months have seen a lot of changes to Google’s search pages that you might have easily missed.
It’s one of the puzzles that each and every company considering Search Engine Optimisation (from an extenal compnay) faces. Basically the question is: How do I know which SEO to choose?
Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above, we do a good job of choosing […]
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So you want to drive traffic using comment posting? Well, there is a right way and a wrong way.
‘Become number one on Google’ – The dream of every website owner and titles like that grab people’s attention. What can you do to help achieve that dream without resorting to black hat techniques?
For many, the Holy Grail of a successful website is ‘stickiness’. How do I keep users coming back for more?
There are so many SEO companies and so much advice about how to get ranked highly on Google. How can you tell the good from the bad?
For many businesses a website is a lead generation tool. However, although a lot of thought is put into the website itself, very little is put into the gathering of the leads that result from the website.
If I have told you once, I have told you a hundred times… get a web feed (RSS) on your website! Microsoft has just launched Windows Live, and at the heart of it lies the humble RSS feed.