There is a lot of out of date advice online regarding search engine optimisation. However, there are some underlying principles that remain true.
Yahoo has published the first comprehensive research into RSS take-up. The results have made me reconsider how I present RSS feeds to the end user.
There is nothing like cold hard facts. For years, most of us that work with ecommerce sites have known that users do not always purchase on their first visit. Now we have the facts to back it up… enter clever boffin Dr. Alan Rimm-Kaufman.
No matter how dedicated you are to producing a user centric website it is all too easy to loose sight of your users needs. One way of keeping them front and centre is to give them a face and a name.
As from the 2nd of August, Google will be changing the way Adwords work so if you run a Google Adwords campaign then now is the time to read up on the changes.
If you do not know what an RSS feed is or if you have not added one to your site then now is the time to act. Microsoft is the latest in a long line to integrate RSS into their product offerings.
A report released by Hitwise this week reveals some interesting trends in British online searches.
Have you noticed just how many people have satellite navigation systems in their cars these days? Still more have hand held devices that they use while cycling and walking. The majority of these devices allow users to download or manually enter points of interest. Does your organisation have points of interest people should know about?
I found an excellent resource some time ago addressing the new legislation regarding email marketing. I suddenly remembered it today while listening to a lecture on the subject and thought I might post some information on it here.
98.4% of Web users can experience Macromedia Flash content without having to download and install a player. Over 4 million homes now access the web via broadband with 40,000 new ones connecting each week. Rich Media Ads receive 5 times higher click through rates than traditional online ads. With figures like these perhaps it is time I started taking Flash seriously.
Have you come across live chat yet? It gives the ability to interact with your site visitors in real time on your web site. For a long time this was an expensive luxury but finally things are improving.
If you are selling products on the Web, you are missing the opportunity to sell more if you have not listed your products with Froogle.
If you are looking to promote your web site through email or other online campaigns you will find no shortage of advice on how best to go about it. However one word of warning, if your target audience isn’t American it might be worth taking the advice with a pinch of salt!
You may have heard the phrase link popularity but what is it and how does it work?
Clients often ask me what controls the placement of a site on Google. Unfortunately the answer to this question is a closely guarded secret. However this is what Google themseleves say on the subject.
RSS has been around for a decade but is only now really beginning to break into the main stream. In this article I attempt to demonstrate how it could benefit your web site.
Regular emails to your existing clients and subscribers can be a powerful marketing tool. However anybody that has ever run an email marketing campaign will have faced one fundermental question: should we use HTML or plain text?
Are you interested in knowing how popular your site is compared to your competition? Then here are two automated tools which will help you get a good indication.
The real way to make a website work for you is to encourage users to visit it again and again. But how exactly can you make this happen?