I wrote this post for econsultancy.com a few weeks ago. In it I discuss the impact of the astonishing numbers revealed by Distimo highlighting how difficult it can be for your app to be noticed. ‘Build and they will come’ is not a viable business plan for app development. A mature approach needs to be taken to achieving a viable […]
Over 650,000 individual apps are on the Apple App Store alone. Some of them are useful, many are not. In the rush to be apart of this online mobile revolution organisations are simply putting any old thing in the App Store. In this video presentation I discuss the difference between content and behaviour and how each of these […]
One of the most important rules of mobile web app development is that you shouldn’t give the user an inferior experience. Wherever possible they should have the same functionality as on a desktop. Where this is not feasible you should at least allow them to switch back to the desktop experience. Don’t give users of […]
Have you noticed how fuzzy some of your site imagery looks when viewed on an iPhone 4? Let me explain why, and how web designers are working to fix the problem.
Is responsive design really the right answer? Would you be better having a separate mobile website? Its all about return on investment.
The app gold rush has led many to believe that publishing something that generates bathroom related noises is a license to print money. If this was the case, it’s not any longer. This article looks at the need to develop business objectives and measurable goals to end up with an actual return on your investment. App ROI? […]
Leigh Howells kicks off a series of posts looking at native iOS app design.
In-app purchasing is increasingly the preferred mechanism for monitising mobile apps. IAP remove barriers to purchase as the user is not confronted with any kind of payment wall, they don’t need to enter additional login details or credit card numbers, and the transactions all go via a provider that they already know and trust with their money. Apple started […]
I was recently in Nottingham speaking at the Mobile Marketers Conference 2012 on why we should bother about mobile at all. Why does mobile matter?
Do users get your app? Are you confusing them with too many features?
What is your mobile strategy? Do you really need a native mobile app? In this presentation I talk you through your options.
Smartphones are emotive devices. They are extensions of ourselves. Your online services need to play nicely with them or you will offend me.
Whether or not there is a consumer tablet market at all, beyond the iPad, is still up for debate but in enterprise Microsoft is still a powerhouse. With the decline of RIM and the inability of Android to gain any serious traction I have long been an advocate of the rise of Windows in the mobile space. […]
The BBC reported this morning on some new stats highlighting the impact that the mobile web is having on young people. http://www.bbc.co.uk/news/education-16475278 It seems that increasingly young people are exchanging their TV time for mobile and internet time. Portable, bedroom TV’s are not being replaced when they die. Interestingly they also note that desktop PC’s are being […]
I came across this interesting quote from Whitney Hess: Physical context of use can no longer be assumed by platform, only intentional context can. For the past couple of years, we have gotten into the habit of presuming that mobile means on-the-go, desktop denotes a desk, and tablet is on the toilet. But increasingly the […]
One of the things I love about the web is its openness. The web is accessible to all, no matter your age, location, disability or technology. Whether you are accessing it via a mobile phone in the heart of Africa or fibre optic connection in Korea, we all have access to the same information. At […]
Aral Balkan has for many years been known as ‘the flash guy’ within the web standards community. He certainly proved to many of us that Flash was far from the evil technology we believed. However, Aral is a smart guy and his latest post for .net magazine demonstrates perfectly why Flash is no longer his […]
Things are changing in the workplace. Tablets are now entering a ‘second wave’ of adoption. Anywhere that you might find a pad of paper or a clipboard you can see potential for a tablet. Potential applications are evident in every corner of the business but these are not apps that you will find in an […]
According to econsulatncy.com: Early figures from US online retailers show that mobile traffic over Thanksgiving was up 160% on last year. The post goes on to say: The growth rate for mobile traffic on UK sites is likely to be even higher. You now have more reason than ever to book a free mobile consultancy clinic with Rob […]
I’ve written recently on mobile discoverability. I’ve found that the stats quoted in the article are also in evidence here on Boagworld. In fact, even more so. 65% of mobile Boagworld users hit the site directly. However, only 18% of desktop users are direct hits. All of the rest come via search engines or referrals. That […]