Articles about
Talks
One of the most enjoyable parts of my job is learning new things and then communicating that to others. I have been privileged enough to travel all over the world talking about every conceivable aspect of web design from accessibility to working with clients. In this section I bring together a small selection of those talks and make them available.
Encouraging Clicks Without the Shady Tricks (The Talk)
In this talk, I share how any sites can grow conversions without using dark patterns.
You say you want a revolution?
Great work is only possible in the right environment. But many of us don’t work in a place like that. How can we change our workplace? That is the question I answer in this talk at Awwwards London.
The Future of User Experience Lies in Your Hands
The future of user experience lies in our hands. It depends on our willingness to step out of our comfort zones. To look beyond screen design. To embrace the messier world in which the real experience of users takes place.
Five new skills all web designers need
I was asked by Adobe to speak at the launch of their latest version of their Creative Suite. It was a great evening in which I encouraged web designers to expand their role and skills. We often limit ourselves to design and coding. But there is so much more to our job.
Digital Change in Higher Education
I recently gave a presentation at The University of St Andrews about digital change. If you work in Higher Education this is a must watch.
Making the Digital Business Case to Senior Management
One of the biggest challenges faced by digital professionals is their management. In this online discussion I discuss these challenges with Gerry McGovern.
The plight of the in-house web team
One of the hardest jobs in the web industry is working as part of an in-house team. Yet they get little support.
Educating the client to say yes
Working with clients can be a frustrating experience. Especially when trying to get design approval. Fortunately, help is at hand!
The secret of website management
Website management is not as simple as using traditional management techniques. The web is a unique medium and our processes need to adapt.
The past and future of web design
What were the early days of web design like? What about the future? How do you start out and stay up-to-date in such a rapidly evolving industry? These and other questions I explore in an interview with smashing Magazine.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.