Articles about
User Experience
Advice on how to improve the user’s experience beyond the edge of the screen. Where user interface design stops, UX continues.
The Psychology of Ethical E-commerce: How to Help Customers Buy (Without Manipulation)
Your customers want to buy, but you keep accidentally stopping them. Four psychological principles that remove barriers without manipulation.
Personas: Make Them Useful With Functional, Task-Led Personas
Learn why traditional customer personas fall short and how to create functional personas that focus on tasks, questions, and objections to improve UX and conversions.
Scaling UX Without Scaling the Team: How Oxford’s Centre of Excellence Is Changing the Game
Learn how Oxford University’s UX Centre of Excellence scales user experience through a small team that enables colleagues to implement UX principles across the organization.
The State of UX in 2025: A More Optimistic Perspective
Recent discussions about UX’s future paint a gloomy picture, but the reality is more nuanced. Here’s why there’s still plenty of reason for optimism.
Designing Experiences: Can We Really Design an Online Experience, and If So, How?
User experience designers often talk of designing experiences, but is that even possible? We we have that level of control? Well, it depends on your definition.
Taking Control of Your Design Leadership Role: A Comprehensive Guide
Are you struggling to define your design leadership role? I’ve been there. In this guide, I’ll share how you can align with organizational goals, overcome challenges, and lead with real impact.
Objection Handling: The Secret to Improving Your Website Conversion Rate
Learn how to boost website conversion rates through effective objection handling. Identify concerns, address them proactively, and implement strategies to build trust and drive sales.
The Best UX Design Tools You Need for Testing
There is no excuse not to test your designs with so many excellent apps available and more being added daily. Here are the best UX design tools I have found to date.
Fine-Tuning User Experiences to Make Stronger Connections
Discover how optimizing UX boosts profits! Join me on the Innovative Agency Podcast as I share valuable insights on elevating your agency’s value & strategy.
How AI Is Changing Our Industry: A Zoom Discussion
In this discussion, we discussed how AI will shape the future of our jobs, marketing, UX design, and copywriting. We looked at the tools we can use right now, including Text AI, Image AI, Audio and Video AI, and much more besides. Join us to learn more about how AI is changing the world and how you can use it to your advantage.
About me
I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.
Contact me
Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.
how I help
- UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
- Improving Conversion – Simple, evidence-based changes that make every click count.
- Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
- Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.
Genuinely brilliant
Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.
Demonstrates his prowess
As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.
Smart & Generous
Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.
An inspiration
Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Best investment
You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!
Moves the Needle
It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.