Prototyping is a great approach for getting started with any new digital development and for making rapid progress. We all know it makes sense. But if you need to make the case for prototyping, have you thought of all the possible reasons?
Marcus argues that the user experience extends way beyond your site and that even the smallest failing in customer service undermines your digital offering.
Our mission as user experience champions is to save people from death by a thousand cuts. Small, but significant irritants that add up to be something more serious.
I am coming to the conclusion that we are all living in a collective delusion. We call ourselves user experience experts or user interface designers. Yet the amount of time we spend with users is often low. In a post for Userzoom I suggest some ways we can get more feedback from the people we are trying to help.
Software company Nuance shows us a terrifying fact. That a lack of focus on customers feelings and needs can destroy brand perceptions. A mistake we all make.
Are you abusing your user’s time? Time has become the most valuable commodity for many people. And wasting their time is the ultimate crime.
The mistakes of the iPad Pro provides some valuable lessons on user experience and product design.
Here is a depressing thought for you: You can create compelling content, presented within a stunning design yet still disappoint users. In this post on the Shopify blog I explain why ignoring context can cause your website or mobile app to fail.
Designing with data and incremental development are great in principle. But practically they face problems. Problems a new generation of tool help us overcome.
Users will always choose the easiest option, so if we want a competitive advantage we must focus on simplicity.
Clients and colleagues can misunderstand the nature of a prototype. It falls to us to explain its role.
There is a lot of confusion over user experience design with many mistaking it for user interface design. In a post for Shopify I attempt to clarify the differences.
If you want to secure your future as a developer, become one of the new generation of user experience developers.
Empathy maps are a powerful tool for helping teams better understand users. But that doesn’t mean they are perfect. You should feel free to adapt them to your circumstances.
We are at a tipping point which will redefine the world of digital marketing. It is time to leave behind the legacy of the pre-digital era. Embrace a marketing strategy built on improving the users experience.
Prototyping website redesigns is a smart move on many levels. But I am not convinced traditional agile is always up to the task.
When seeking to improve the experience of users it is easy to stop at the superficial. But that will not lead to long term success.
Digital Transformation has become a buzzword among many executive teams. But when you strip away all the hype, most of what you have left is user experience.
A recent experience at a National Trust property drove home to me the importance of user experience. An experience that transcends the website and social media.
Running workshops is a key part of engaging stakeholders with user experience. But doing it right is critical if you want to avoid design by committee.