The way brands are built has changed forever. Where once companies defined their brand identity, today we live in a world where customers decide what our brand is. That is why designing an outstanding user experience is so crucial to success.
User Personas have long been the go-to tool for visualizing what we learn about users. But is it always the right tool and are their better alternatives?
Search Engine Optimization (SEO) has a bad reputation for damaging the user’s experience on a website. But that has not proved the case on my own blog.
Have you ever wondered why you don’t find job advertisements for “ user experience developers”? For that matter, why do designers monopolize improving the experience of users?
As design becomes business critical to many organizations the number of people making design decisions is rocketing. But what does that mean for the traditional role of the designer?
The last thing the world needs is another review of the iPhone X. But the experience of buying and owning an iPhone X does expose some intriguing insights into creating great user experiences.
To understand users, we cannot take what they say at face value. We need to dig deeper into how they think and what they truly need.
There is a new business buzzword in town. From the boardrooms of IBM to General Electric, executives are talking about this mysterious new business methodology called design thinking. But what is it and does it have any real value?
Are you running regular usability testing? If you are not, know that you are far from alone. Many people see it as a luxury that they cannot afford. But it doesn’t need to be that way. In fact, it can help speed delivery and reduce costs.
Many organisations are stuck in the past running digital projects in the same way as they would construct a building. But digital has unique properties which means we can adopt a radically different project management methodology as I explore in this presentation for Sitecore.
In such a fast-paced online world, how do we meet the growing expectations of users? How do we better listen to our users and respond to their needs?
We’re designers, which means we love to make things useful, and the e-commerce websites we build are no exception. But if we call ourselves UX designers, we need to think beyond the edge of the screen.
Intranet Design is almost universally terrible. This is costing companies in productivity, training and even in customer experience. Fortunately, we can fix this.
When asked, customers make their reasons clear as to why they abandon shopping carts. But fixing those problems is hard. In this post, I try to point you in the right direction.
As user experience professionals we want the companies for whom we work to be more user centric. But building a user-centric culture is hard. This guide will get you started.
We all know we should do usability testing, but many of us struggle to find the time and budget. So how can we make it happen as a regular part of our workflow?