We are at a tipping point which will redefine the world of digital marketing. It is time to leave behind the legacy of the pre-digital era. Embrace a marketing strategy built on improving the users experience.
Prototyping website redesigns is a smart move on many levels. But I am not convinced traditional agile is always up to the task.
When seeking to improve the experience of users it is easy to stop at the superficial. But that will not lead to long term success.
Digital Transformation has become a buzzword among many executive teams. But when you strip away all the hype, most of what you have left is user experience.
A recent experience at a National Trust property drove home to me the importance of user experience. An experience that transcends the website and social media.
Running workshops is a key part of engaging stakeholders with user experience. But doing it right is critical if you want to avoid design by committee.
CAPTCHA is one of the most damaging and unnecessary user interface elements. Those that use CAPTCHA cannot claim to be user centric in their approach.
We may call ourselves user experience designers, but we are web designers at heart. We may rename ourselves a digital team, but we are just the web team in new clothes. It is time to take off our website blinkers.
When we are planning new features for our website we need to consider our users hierarchy of needs.
Great design on the web doesn’t come from moments of inspiration. It comes from the continual iteration of every detail.
Are your users falling between the gaps? The gaps between devices, channels and business units.
To map the customer journey it is necessary to speak to a lot of people. Often the easiest approach is to run a workshop. But how exactly would that work?
Have you ever wondered why you encounter so many bad user interfaces everyday? The answer is not as straightforward as you might think.
So you think you are a user experience designer? Are you sure? Do you design experiences for users or do you design user interfaces?
User experience design is not the same thing as user interface design. The experience of users happens beyond the screen and in the gaps.
We may know user experience is important in theory. But until you hear and see people’s frustration you don’t fully appreciate it.
The BBC are currently trialling an evolution of their news website. There are some interesting lessons to learn from this new beta site.
Shaping a better user experience will involve touching every part of your business. Is that something you are willing to face?
Too often we excuse small usability issues by saying it is only a minor inconvenience. But small things add up.
Most organizations are reasonably good at gathering data on their users. But data often fails to communicate the frustrations and experiences of customers. A story can do that, and one of the best storytelling tools in business is the customer journey map.