Focusing users on buying a product is the number one goal of an ecommerce site, but often as designers, we fail in that goal. Fortunately, three little questions can help us get back on track.
Many of us know that the organisations we work for provide a terrible user experience. But we believe we are powerless to bring about change. Nothing could be further from the truth.
We cannot design the user experience alone. We need the help of our colleagues. That means we have to become advocates for the user experience.
Many I.T. departments are under impossible pressure. With ever more demanding needs and years of legacy and new tech, I.T. teams are looking for ways to keep up.
Are you doing all you can to create a great experience, or are you just paying lip service to it? In this post, I share with you the seven deadly sins of user experience design.
Recently I did an interview with Izabela Russell from New Media Europe where we talk about a range of issues from UX to career progression.
Prototyping is a great approach for getting started with any new digital development and for making rapid progress. We all know it makes sense. But if you need to make the case for prototyping, have you thought of all the possible reasons?
Marcus argues that the user experience extends way beyond your site and that even the smallest failing in customer service undermines your digital offering.
Our mission as user experience champions is to save people from death by a thousand cuts. Small, but significant irritants that add up to be something more serious.
I am coming to the conclusion that we are all living in a collective delusion. We call ourselves user experience experts or user interface designers. Yet the amount of time we spend with users is often low. In a post for Userzoom I suggest some ways we can get more feedback from the people we are trying to help.
Software company Nuance shows us a terrifying fact. That a lack of focus on customers feelings and needs can destroy brand perceptions. A mistake we all make.
The mistakes of the iPad Pro provides some valuable lessons on user experience and product design.
Here is a depressing thought for you: You can create compelling content, presented within a stunning design yet still disappoint users. In this post on the Shopify blog I explain why ignoring context can cause your website or mobile app to fail.
Designing with data and incremental development are great in principle. But practically they face problems. Problems a new generation of tool help us overcome.
Users will always choose the easiest option, so if we want a competitive advantage we must focus on simplicity.
There is a lot of confusion over user experience design with many mistaking it for user interface design. In a post for Shopify I attempt to clarify the differences.
If you want to secure your future as a developer, become one of the new generation of user experience developers.
Empathy maps are a powerful tool for helping teams better understand users. But that doesn’t mean they are perfect. You should feel free to adapt them to your circumstances.
We are at a tipping point which will redefine the world of digital marketing. It is time to leave behind the legacy of the pre-digital era. Embrace a marketing strategy built on improving the users experience.
Prototyping website redesigns is a smart move on many levels. But I am not convinced traditional agile is always up to the task.