Are you running regular usability testing? If you are not, know that you are far from alone. Many people see it as a luxury that they cannot afford. But it doesn’t need to be that way. In fact, it can help speed delivery and reduce costs.
Many organisations are stuck in the past running digital projects in the same way as they would construct a building. But digital has unique properties which means we can adopt a radically different project management methodology as I explore in this presentation for Sitecore.
In such a fast-paced online world, how do we meet the growing expectations of users? How do we better listen to our users and respond to their needs?
We’re designers, which means we love to make things useful, and the e-commerce websites we build are no exception. But if we call ourselves UX designers, we need to think beyond the edge of the screen.
If you want to broaden the type of work you do, increase the amount you can charge, be more respected by clients and generate repeat business, then you should offer user experience services.
When asked, customers make their reasons clear as to why they abandon shopping carts. But fixing those problems is hard. In this post, I try to point you in the right direction.
As user experience professionals we want the companies for whom we work to be more user centric. But building a user-centric culture is hard. This guide will get you started.
We all know we should do usability testing, but many of us struggle to find the time and budget. So how can we make it happen as a regular part of our workflow?
When thinking about a career in UX, focusing on qualifications is not the answer. But a solid grasp of techniques and principles is essential.
We shouldn’t be just creating a great user experience for our customers. We also need to provide it to our staff too. The digital workplace is a huge area ripe for a more user-centric approach as I discuss on the Digital Workplace Podcast.
There has been much debate about whether it is possible to design the experience of users. Can you really be a user experience designer? I believe that depends on how you define the role.
Kyle Racki recently interviewed me for the Proposify Biz podcast. You can listen to the show on their website, or Kyle has produced a great post summarising the key points we covered.
Great work is only possible in the right environment. But many of us don’t work in a place like that. How can we change our workplace? That is the question I answer in this talk at Awwwards London.
Many things shape the experience of users. However, nothing is more likely to drive users away than a poorly performing website.
Senior management saying that they care about the customer experience is not enough. This has to translate into a culture that encourages customer centric decisions on the ground.
Too often we are desperate to convert every user who comes to our website. But it is important to remember that users rarely buy on their first visit. We need to design our calls to action in the right way to accommodate this behaviour.
I have published a post on Smashing as part of my campaign to raise the profile of user experience design. Too many companies fail to appreciate the importance of improving the user experience. If your company is one of them check out my practical steps for change.
Many people struggle with the question ‘what is UX design?’ The terms UI and UX are often used interchangeably. But there is a big difference and it is one that is important to understand if you wish to improve the user experience.
Increasing your conversion rate is not that complicated. A relentless focus on making things easier will win over clever tricks every time.
You may think you know what a chatbot is and have dismissed them as a gimmick. But they might be worth another look.