Have you ever wondered why you encounter so many bad user interfaces everyday? The answer is not as straightforward as you might think.
So you think you are a user experience designer? Are you sure? Do you design experiences for users or do you design user interfaces?
User experience design is not the same thing as user interface design. The experience of users happens beyond the screen and in the gaps.
We may know user experience is important in theory. But until you hear and see people’s frustration you don’t fully appreciate it.
Shaping a better user experience will involve touching every part of your business. Is that something you are willing to face?
Too often we excuse small usability issues by saying it is only a minor inconvenience. But small things add up.
Most organizations are reasonably good at gathering data on their users. But data often fails to communicate the frustrations and experiences of customers. A story can do that, and one of the best storytelling tools in business is the customer journey map.
Digital has changed everything, including our customers behaviour. If we are to survive in a post digital world we are going to have to learn to reach this new generation of users.
Social media buttons are ineffective, damage site performance and distract from primary actions. Fortunately there is a better way.
Do you want to undermine your competitors and disrupt your sector? Then use digital to enhance the user experience.
We all think we understand information architecture. Yet, it is a specialist area and the things we think we know may not be correct.
When most of us think about design we focus on aesthetics. But as any designer will tell you, aesthetics shouldn’t be your primary concern.
Almost all organisations claim to be user centric or customer focused. But when you look at where they spend their money, things do not add up.
Comedian Michael McIntyre is a funny guy. But when he turns his attention to work you produce, things get uncomfortable. Have you built sites guilty of the frustrations he expresses?
If you need to convince management that digital transformation is required — map your customer journeys.
If you want to see a return on investment from your website it involves a long term commitment to optimisation.
Design doesn’t happen in a bubble. To create a compelling user experience you must take into account the context of the business.
Customer expectations of their experience while interacting with your company is rising. Are you meeting that expectation?
Working with the Broads Authority has shown that it’s okay to break convention, as long as it is done with care and attention to detail.
The country picker found on many websites demonstrates how attention to detail can make a big difference to the user experience.