We all know that calls to action are a crucial component of any website. But knowing when to make those calls and when to remain silent is just as important.
If you have a reasonably big website there could be literally hundreds of tasks a user might be trying to complete. In such scenarios it is unwise to try and accommodate them all.
Good user interface design is about attention to detail. Get those details wrong and you risk frustrating the user. Take the simple example of showing an email address on your website.
The ability to empathise is recognised as a crucial soft skill that web designers, writers and managers require. However, empathy needs more than an intellectual understanding.
Should we learn a lesson from mobile web design and apply minimalistic navigation to larger screen websites?
Just because we follow web design best practice doesn’t mean our clients and bosses will accept it. What do we do when they adamantly demand things are done their way?
When you have a large website should you keep it as a unified whole or allow it to be broken down into a series of micro sites?
Many web projects begin with a long list of requirements submitted by various stakeholders across the organisation. However, these ‘wishlists’ are often divorced from the needs of the user.
Large organisations make building and running user centric websites nearly impossible. How then has GOV.UK turned out to be such an amazing exception to the rule and what can we learn from it?
How do you design navigation for a site ten or more levels deep, made up of many thousands of web pages and organised into multiple sub-sites? This is the challenge of designing for mega-sites.
In the fight for real estate, usability and design aesthetics are often the first causalities.
Could you be losing sales because users cannot make a decision? The chances are the answer is yes. Fortunately there is something you can do about it.
Getting a sites’ structure right is hugely important and avoiding common mistakes is a good starting point to achieving that.
No matter how well built your website is there is no avoiding the fact that sometimes the page a user is looking for just can’t be found. What matters is how you handle the problem when it occurs.
Many website owners damage their sites by continually adding features and content when they should be simplifying. In this post I reveal why that happens and how to simplify your website.
This week saw the launch of the much hyped Mailbox app for iOS. Unfortunately, this launch did not go as smoothly as planned and the backlash raises some interesting questions.
We have all experienced poor online customer support at some point in the past. But despite its prevalence this is not an easy problem to fix.
I am currently in the process of writing a post for Smashing Magazine about the importance of providing users with positive feedback. I won’t pre-empt the article here, but I did want to share one example that I didn’t include in the post. It relates to an ecommerce site we built for an audience that […]
Do the number of clicks a user has to make on your site still matter in the age of broadband?