We all think we understand information architecture. Yet, it is a specialist area and the things we think we know may not be correct.
When most of us think about design we focus on aesthetics. But as any designer will tell you, aesthetics shouldn’t be your primary concern.
Almost all organisations claim to be user centric or customer focused. But when you look at where they spend their money, things do not add up.
Comedian Michael McIntyre is a funny guy. But when he turns his attention to work you produce, things get uncomfortable. Have you built sites guilty of the frustrations he expresses?
If you need to convince management that digital transformation is required — map your customer journeys.
If you want to see a return on investment from your website it involves a long term commitment to optimisation.
Design doesn’t happen in a bubble. To create a compelling user experience you must take into account the context of the business.
Customer expectations of their experience while interacting with your company is rising. Are you meeting that expectation?
Working with the Broads Authority has shown that it’s okay to break convention, as long as it is done with care and attention to detail.
The country picker found on many websites demonstrates how attention to detail can make a big difference to the user experience.
We all know that calls to action are a crucial component of any website. But knowing when to make those calls and when to remain silent is just as important.
If you have a reasonably big website there could be literally hundreds of tasks a user might be trying to complete. In such scenarios it is unwise to try and accommodate them all.
Good user interface design is about attention to detail. Get those details wrong and you risk frustrating the user. Take the simple example of showing an email address on your website.
The ability to empathise is recognised as a crucial soft skill that web designers, writers and managers require. However, empathy needs more than an intellectual understanding.
Should we learn a lesson from mobile web design and apply minimalistic navigation to larger screen websites?
Just because we follow web design best practice doesn’t mean our clients and bosses will accept it. What do we do when they adamantly demand things are done their way?
When you have a large website should you keep it as a unified whole or allow it to be broken down into a series of micro sites?
Many web projects begin with a long list of requirements submitted by various stakeholders across the organisation. However, these ‘wishlists’ are often divorced from the needs of the user.
Large organisations make building and running user centric websites nearly impossible. How then has GOV.UK turned out to be such an amazing exception to the rule and what can we learn from it?