If like me you have spent a lot of thought considering the calls to actionon your website, be careful you don’t forget the RSS feed.
I believe that an RSS feed should contain the full content from your news story or blog post. That way you can reach the largest audience possible. However, the downside of this is that the user will not see your beautifully crafted calls to action.
It is therefore vital you update your RSS feed to show some calls to action as I have done in the example above.