Get into the blogging groove

Blogging getting you down? Ideas increasingly hard to come by? Writing slow and stilted? Then you need to know how to become a prolific blogger!

Like many business and website owners I have found blogging an invaluable tool for both building brand awareness and increasing sales. In fact, I have written on a number of occasions about the business benefits of running a blog. They are a great way to:

  • Engage with your customers.
  • Improve search engine rankings.
  • Reach new audiences.
  • Encourage repeat traffic.

Not that blogging is without its challenges. In my post “the 10 harsh truths of corporate blogging” I talk about the long-term commitment required to create a successful blog. This kind of ongoing commitment can be particularly challenging when you find writing hard work.

Wordpress compose post window

When coming up with ideas for posts is like trying to get blood from a stone and writing them a form of torture, you will quickly want to give up. How then do you make blogging a more pleasurable experience? This is one of the questions I attempted to answer in my latest post to the web designer depot: “how to become a prolific blogger”.

In the article I provide practical information on how to write a blog post in the most efficient manner possible, as well as give advice on overcoming the mental barriers to blogging such as feelings of inadequacy and lack of inspiration.

If you have a company or personal blog which you fail to update and could do with a new spark of life then this post is most certainly for you.

Read How to become a prolific blogger.

  • really, man?

    You lost me when you used “your” instead of “you’re”.

  • Alex Subrizi

    At my company, where my role extends to corporate communications, we’ve been discussing the purpose and importance of our blog for some time. Yes it’s hard, as you point out, to get employees to contribute regularly, and over a five-year period we’re averaging only about 10 posts per year. More significantly, none of those posts has ever generated a relevant, serious comment (there are always spammers that always insert a URL after some bland bit of praise).

    So the question we are asking ourselves as we try to revitalize our blog is whether the lack of comments equates to a (near) total lack of interest in our blog, and whether this might be addressed by more frequent posting or more high quality posts. Having to choose between these last two, which ranks higher in your view?

    And yes, I agree that you could fix that “your > you’re” typo. It’s the first word of your fourth point. Having your ideas thrown out by a reader because of a spelling or punctuation mistake is short-sighted, I agree. But forgoing the chance to correct an error once it’s pointed out is odd. For those with an eye for such things, errors interrupt the flow of discourse: call it a harsh truth about written communication. Proofreaders have jobs for this reason. You didn’t “lose me”, I kept reading, and enjoyed and shared your post. But I find it strange that, once the error is pointed out, it remain uncorrected.

  • C.I.Agent Solutions┬«

    This is a great post full of useful information! I was recently tasked with starting a blog for my small company, as part of a newly implemented social media strategy. We offer secondary containment solutions for the utility industry, so consistently coming up with creative content for interesting posts catered to such a niche audience poses quite a challenge for me. Even more disheartening is the majority of our target market don’t find blogs to be a valuable content type, according to a recent survey by CFE Media and TREW Marketing.

    Despite these obstacles, I’m determined to keep at it in 2015, and your pointers will help me in this process. I do disagree with you on point 3. Of the blogs I follow and read regularly, I prefer ones with teaser menus. We’re rolling out a new website design in a few weeks, and my designer recently asked me how I wanted our blog laid out. I know you’re a designer, too, so I thought I’d ask you why you advise against the “teaser feeds.” We host our blog on our site, so a large feed of full articles (and the scrolling involved) would feel cluttered and disorganized, at least in my opinion. I looked at the 37Signals blog you referred to, and while I was extremely impressed with the quality and variety of posts it offers, I found the overall blog format too “text-heavy” for my liking (though they did a very good job of effectively breaking up the text with images, etc.).

    Thanks again for the post – I have bookmarked this article and will probably refer to it often through this corporate blogging journey. Hope you have a Happy New Year!

    • http://www.koinoniaweb.co.uk Dan Kemp

      I think what Paul is saying about the teaser feeds applies for when people subscribe via RSS and get an email saying a new blog post has been published. He is advocating for blogs to provide the whole content within the RSS feed, so people don’t have to click through to the blog post hosted on the original website.

      (Having said that, I arrived here thanks to an email from Linkedin that told me Paul had shared a link via Linkedin. The Linkedin post was just a teaser!).

      I think you’re right to go for “teaser feeds” on your blog design – a simple headline, excerpt and a strong image should do it.

  • http://www.clippingpathspecialist.com/ Atiqur Sumon

    Hi Paul a company should have a blog. Beside that blog update people everyday, anywhere anytime. Blog have contributions on the social media.

  • Nicole

    If you think I’m one of the high-strung weirdos who gasped when you used “Your” instead of “You’re”– then you, sir, are totally correct.

  • http://www.offshoreclippingpath.com/ M R Karim

    I have a blog and i think that 50% success depend on planning. So it’s important to need know how to blog post properly and effectively. Thanks Paul for you kind and helpful tutorial. I apply your advice in my professional life.

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