My number one rejected recommendation

Paul Boag

Imagine you could improve your search engine rankings, increase user engagement, gain real returns from your CMS, cause a jump in conversions and have a positive impact on brand perception? Would you spend to achieve that? Of course you would.

The majority of the work I do these days is consultative. Companies hire Headscape not just for our ability to build websites but also for help establishing their web strategy. Its great work and I love doing it. However, there is one thing that constantly frustrates me.

The number one recommendation we make when advising clients about their web strategy is to hire an online editor.

Interestingly, this is the one recommendation that is most consistently rejected. It drives me nuts!

I have thought long and hard about the subject wondering why it is so often rejected. Am I being naive, unrealistic or just plain stupid? However, the more I think about it, the more I am convinced this is the linch pin for a truly successful website.

Perhaps the problem lies in how I have been communicating the issue. With that in mind I have decided to write a detailed post on my thoughts over at

If you are thinking about a content editor then read this. If you are not, still read it; its probably even more important for you.

Read ‘One employee away from a successful site’

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