My number one rejected recommendation

Imagine you could improve your search engine rankings, increase user engagement, gain real returns from your CMS, cause a jump in conversions and have a positive impact on brand perception? Would you spend to achieve that? Of course you would.

The majority of the work I do these days is consultative. Companies hire Headscape not just for our ability to build websites but also for help establishing their web strategy. Its great work and I love doing it. However, there is one thing that constantly frustrates me.

The number one recommendation we make when advising clients about their web strategy is to hire an online editor.

Interestingly, this is the one recommendation that is most consistently rejected. It drives me nuts!

I have thought long and hard about the subject wondering why it is so often rejected. Am I being naive, unrealistic or just plain stupid? However, the more I think about it, the more I am convinced this is the linch pin for a truly successful website.

Perhaps the problem lies in how I have been communicating the issue. With that in mind I have decided to write a detailed post on my thoughts over at econsultancy.com.

If you are thinking about a content editor then read this. If you are not, still read it; its probably even more important for you.

Read ‘One employee away from a successful site’

Bad Gesture image courtesy of Bigstock.com

Related Post

How to create a better about us page The about us page is where irrelevant content goes to die. Often it shouldn't exist at all. But when it does, let's at least make it useful.
Why say no to the madness of content migration If there is one phrase that fills me with dread it is "content migration". The idea that you might want to migrate all the content from an old site to a new one boggles my mind. To refresh an entire website, but ignore the content, has to be a sign of madness!
The reason behind your declining content engagement Are you seeing a decline in people engaging with your online content? If so, you are not alone. You are suffering from content saturation.

Boagworks

Boagworld