Our copy is probably the most important aspect of our websites and yet we give it nowhere near the prominence we do design. That has to change.
I have found myself increasingly frustrated by the lack of attention copywriting gets on the web. As a result, it is a subject I find myself constantly returning to. In fact by looking back through this sites archive I can see it is a subject I have written about regularly almost since day one.
I have continually tried to encourage others to take their copy more seriously and tried to provide basic advice about writing for the web.
I therefore it was about time I brought the best of my posts on the subject into one easy to access place. I hope you find it useful…
This post is essentially a list of copywriting tips. Advice includes; avoiding jargon, keeping it short, avoid marketing talk and much more.
This posts asks; is a CMS really the answer to all our site management woes and why are so many organisations unhappy with the way they manage content?
A more detailed breakdown of best practice when writing for the web. This post is an ideal guide for those who have to use content management systems regularly and contains advice not just on copywriting but accessibility too.
This addresses some of the questions surrounding blogging. Questions such as, is it regularity or frequency that matters and is quality or quantity more important?
This guest post provides a professional copywriters perspective on the subject. The four tips include; write specifically for the web, break it up, make it about the reader and relax.
Dovetailing nicely with my recent article about site personas this post showcases three excellent examples of copy stuffed with personality.
But what about you? What are your thoughts on the state of website copy? Do you pay for a professional copywriter and if not why? Do you find website owners unwilling to invest in this area? Finally, are there some great articles that should be included in this list?
Share your thoughts in the comments.
For even more posts check out the site content section of this website.