Published:
24 August 2012
Reading time:
1 minutes

Apologies for the long delay since I last posted an audio tip. I have been working on redesigning the Headscape website and this has taken a considerable amount of time. Because the site is relatively small and because all those involved in editing it are more than capable of writing HTML, I decided not to…

Designing Websites That Convert

Join a 4-hour live masterclass with Paul Boag and learn how to turn landing pages into conversions using design, copywriting, psychology and marketing — plus a live review of your own site.

Register and join me →

Apologies for the long delay since I last posted an audio tip. I have been working on redesigning the Headscape website and this has taken a considerable amount of time.

Because the site is relatively small and because all those involved in editing it are more than capable of writing HTML, I decided not to build it on a content management system.

This decision led to a rather interesting side effect. Instead of designing a series of templates, I ended up custom designing each page. As I wrote the content I was also crafting the design. These two elements went hand in hand and I found myself extremely pleased with the result.

There is no doubt that content management systems are incredibly useful tools. However, they do sometimes come with a price. It makes us lazy about the presentation of our content. Although this doesn’t have to be the case, content management systems tend to make our sites text heavy and often divorce content from design. This inevitably reduces the overall impact of the website, making it considerably less engaging.

Therefore, my tip of the day would be to recognise that design and content go hand-in-hand. If you want your website to be truly exceptional, you need to ensure that the content on your site is designed to be as visually pleasing as possible, and not just dropped into a template.

An example from the new Headscape site of design and content working together

  • Free access to 3 books including Click! that teaches you how to encourage clicks without shady tricks.
  • Choose between multiple email courses.
  • Choose between in-house or freelancers and agencies content.
  • Learn from an expert with over 30 years experience.

About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.

how I help

  • UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
  • Improving Conversion – Simple, evidence-based changes that make every click count.
  • Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
  • Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.