When it comes to wireframing it’s time to branch out. Too many of us wireframe two or three versions of a page template before giving up. A better approach is to sketch out as many different versions as possible before narrowing the selection down.
But what do you do when you run out of ideas? How do you keep going?
Start by trying to wireframe the template for different audiences. What would your template look like if it only had to appeal to one user group? Now repeat the process for a second user group and so on. You will quickly build up a picture of each users unique requirements.
You might also try wireframing with an emphasis on different calls to action. You could wireframes for different use cases (e.g. “what if the homepage was primarily focused on its shop” or “what would the homepage look like if the emphasis was placed on the blog?”)
You will end up with a large number of wireframes for a particular template. These can be gradually refined until you have a clear vision for the page.