One second website

Paul Boag

Encouraging Clicks Masterclass

Preorder my self-learning video course for $100 off!

I came across this great way of thinking on

What if you knew you only had one second to make an impression though? Would you completely change your approach to design? It would definitely change mine and maybe that is how we should be thinking.

People actually make up their minds about the quality of a website in considerably less than one second. It therefore makes a lot of sense to get into the ‘one second website’ mode of thinking.