Staying serious

Paul Boag

Where is the line between being serious about your creativity and allowing it to become too solemn?

I love the videos released by the TED conference. They have some of the most inspiring content presented by the most amazing people.

Recently I watched one presentation that really challenged me as a creative person. In it Paula Scher looks back at her life in design (she’s done album covers, books, the Citibank logo …) and pinpoints the moment when she started being really serious about having fun.

Her example encourages us keep our work fresh, innovative and anything but solemn.