What is speculative design work?

What is speculative design work and why it is wrong?

So recently Carsonified launched a design competition. I posted a comment teasing them that it was speculative work. This is following the controversy surrounding the panel on the subject at SXSW.

It didn’t occur to me for a minute that anybody would think I was serious! How can people think a competition is the same as spec work? It showed a fundamental misunderstanding of what spec work is but also more importantly why it is wrong.

People think spec work is wrong because it hurts the designer. I think it is wrong because it hurts the client. I think it is time to clear this issue up!

Read ‘Why Speculative Design Is Wrong’

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