Paul Boag

When it comes to colour, test

Author:
Paul Boag
Email the author
Published:
07 February 2012
Categories:
Digital Insights Interface Design
Reading time:
1 minutes

Colour is not something I have spoken about before on my daily audio tips. However it is something I have blogged about in the past. Colour is an amazingly controversial subjects and the causes many design projects to be delayed. The reason for this is that colour is so subjective. Our opinions about colour can…

Designing Websites That Convert

Join a 4-hour live masterclass with Paul Boag and learn how to turn landing pages into conversions using design, copywriting, psychology and marketing — plus a live review of your own site.

Register and join me →

Colour is not something I have spoken about before on my daily audio tips. However it is something I have blogged about in the past.

Colour is an amazingly controversial subjects and the causes many design projects to be delayed. The reason for this is that colour is so subjective. Our opinions about colour can be influenced by things such as:

  • Childhood experiences.
  • Cultural influences.
  • How we physically perceive colour.
  • The medium through which we are viewing colour.

In this audio tip I share some ways to deal with colour. I mention subjects like:

Making decisions about colour needs to be more than a personal opinion. Good colour choices are based on solid theory or/and tested thoroughly with the chosen target audience.

Related reading

More on Digital Insights

Improve in UX, design leadership and conversion optimization.

Steve Krug – “his biweekly email is the only one I always look forward to reading.” – Author of Don’t Make Me Think.

You can unsubscribe in a single click and I will never share your email address. Learn more here.

  • Free access to 3 books including Click! that teaches you how to encourage clicks without shady tricks.
  • Choose between multiple email courses.
  • Choose between in-house or freelancers and agencies content.
  • Learn from an expert with over 30 years experience.

About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.

how I help

  • UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
  • Improving Conversion – Simple, evidence-based changes that make every click count.
  • Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
  • Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.
Actionable Insights
Dylan Valade
Puma

Actionable Insights

Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.

Genuinely brilliant
Sarah Zama
Oxford University

Genuinely brilliant

Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.

Demonstrates his prowess
CREATIVE BLOQ
Magazine Interview

Demonstrates his prowess

As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.

Smart & Generous
Gerry McGovern
Author of Transform

Smart & Generous

Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.

An inspiration
RICHARD HURST
QUEEN MARY’S UNIVERSITY LONDON

An inspiration

Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.

Invaluable
NONDAS PASCHOS
MÉDECINS SANS FRONTIÈRES

Invaluable

Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.

Supportive and Challenging
JENNIFER RUSSELL
THE SAMARITANS

Supportive and Challenging

It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.

Entertainingly Informative
JOANNA SOUZA
UNICEF

Entertainingly Informative

We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!

Best investment
RIVKIE LIEBERMAN
MOTIF STUDIO

Best investment

You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!

Moves the Needle
Brooke Mills
Beginning Boutique

Moves the Needle

It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.