Published:
11 September 2013
Reading time:
1 minutes

Increasingly the web design community is turning to responsive design, but where does that leave separate mobile websites? Are they a thing of the past?

Warning! The post you are viewing is out of date and almost certainly no longer accurate. For more topical posts, check out the “related reading” at the bottom of this page or drop me an email with any questions.

Before responsive design, the only option we had for making websites compatible with mobile devices was a separate mobile site. These were expensive to build and created various maintenance headaches, but were they entirely inferior?

Mobile websites allow you a greater ability to customise the content and structure for mobile users. Admittedly some argue that the content delivered to mobile devices should be identical, but there is no doubt that occasionally some customisation would be useful.

So my question for you is do mobile websites have a place? Or put in terms of our debate series…

This house proposes that where budgets allow organisations should create a separate mobile website instead of relying on responsive design.

Do you agree? If money is no object would you recommend a separate mobile site for a client or would you stick with a responsive website? Let me know in the comments below.

Have your say

  • Free access to 3 books including Click! that teaches you how to encourage clicks without shady tricks.
  • Choose between multiple email courses.
  • Choose between in-house or freelancers and agencies content.
  • Learn from an expert with over 30 years experience.

About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.

how I help

  • UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
  • Improving Conversion – Simple, evidence-based changes that make every click count.
  • Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
  • Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.