Paul Boag

Semantics is a tool with future potential

Published:
17 November 2011
Categories:
Development
Reading time:
1 minutes

Smashing magazine has kicked off an interesting discussion about semantics in HTML. It started with a post entitled ‘Our Pointless Pursuit of Semantic Value’. In a rather confrontation tone this post ripped apart many of the commonly held ‘arguments’ for creating semantic code. Despite the tone it made some good points. On occasion I have…

Designing Websites That Convert

Join a 4-hour live masterclass with Paul Boag and learn how to turn landing pages into conversions using design, copywriting, psychology and marketing — plus a live review of your own site.

Register and join me →

Smashing magazine has kicked off an interesting discussion about semantics in HTML. It started with a post entitled ‘Our Pointless Pursuit of Semantic Value’. In a rather confrontation tone this post ripped apart many of the commonly held ‘arguments’ for creating semantic code.

Despite the tone it made some good points. On occasion I have expressed concern about the level of obsession some have with code being semantic. It is often used as a weapon to criticise others and the way they code, rather than for any legitimate reason.

However, in this case I find myself agreeing with Jeremy Keith’s (partial) rebuttal. Although an obsession with semantics is unhealthy we need to be careful not to swing too far in the opposite direction. Semantics does have value here and now. However, for me what is more important is the potential it has for the future.

As Jeremy says at the end of his post:

The specification is still being put together and our collective voice matters.

By having this discussion now and by working out how semantics operate in the real world, we will hopefully establish a standard for future applications. While now semantic code is only sparsely used it has the potential to improve accessibility, data retrieval and user experience. If we simply dismiss semantics as pointless then this potential will never be realised.

  • Free access to 3 books including Click! that teaches you how to encourage clicks without shady tricks.
  • Choose between multiple email courses.
  • Choose between in-house or freelancers and agencies content.
  • Learn from an expert with over 30 years experience.

About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.

how I help

  • UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
  • Improving Conversion – Simple, evidence-based changes that make every click count.
  • Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
  • Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.