Driving traffic vs. making the conversion

Paul Boag

Marketeers are obsessed with driving traffic to their sites. Web designers are interested only in nurturing those users until they complete a call to action. Who is right?

Apologises for doing this as a video. I was just having real trouble writing this as a blog post. I will try and get it transcribed as soon as possible.

Apologises too for the lack of lip sync. It would appear that vimeo has done something weird to my video. :(

All in all not my best blog post!