Paul Boag

Manifesto for Digital Transformation

Author:
Paul Boag
Email the author
Published:
04 June 2014
Categories:
Strategy
Reading time:
<1 min

Convincing management of the need for organisational change is hard. This manifesto is perfect for showing them what needs to happen.

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As web professionals we know that our organisations need to change if they are going to embrace the digital world we live in. But, convincing management is tough.

It would be great if we could get them to read a book like Digital Adaptation. But, that isn’t going to happen. Digital is just not high enough on their agenda.

Heck, even getting them to watch the 20 minute video is a challenge!

But, what about an attractively designed 16 page manifesto consisting of less than 1000 words? They might just read that.

Download the manifesto PDF format (10mb)

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About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.

how I help

  • UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
  • Improving Conversion – Simple, evidence-based changes that make every click count.
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Dylan Valade
Puma

Actionable Insights

Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.

Genuinely brilliant
Sarah Zama
Oxford University

Genuinely brilliant

Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.

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Magazine Interview

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Gerry McGovern
Author of Transform

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Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.

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RICHARD HURST
QUEEN MARY’S UNIVERSITY LONDON

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Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.

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NONDAS PASCHOS
MÉDECINS SANS FRONTIÈRES

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Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.

Supportive and Challenging
JENNIFER RUSSELL
THE SAMARITANS

Supportive and Challenging

It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.

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JOANNA SOUZA
UNICEF

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MOTIF STUDIO

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Beginning Boutique

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