Community based applications are applicable to all audiences and can be a powerful tool for businesses.
Social networks and communities are often seen as the domain of the teenage crowd with sites like YouTube and MySpace dominated by this demographic. However, community based applications are applicable to all audiences and can be a powerful tool for businesses.
Back in 2006 I spoke at refresh06. One of the presentations I gave there has since proved a popular subject and I have been asked to speak on it again a number of times in various forms. It is on the subject of social participation and how to use it as a marketing and business tool.
After preparing the latest incarnation for a presentation I am giving at IBM, I thought I would do a run through (as I have only limited time). Discovering the new record feature in keynote I decided to record the whole thing and upload it for all to see. Hope it is useful.