Before you launch yet another web project to redesign your site, I beg you to think twice.
Sometimes I feel like a stuck record going over the same ground. One subject that makes me feel particularly like that are web projects to redesign a site.
I first wrote about the subject back in 2005 and unfortunately have been repeating myself ever since. For the longest time I could not understand why organisations seem so obsessed with periodically redesigning their websites, rather than maintaining them on an ongoing basis.
More recently (partly thanks to a brilliant article by Gerry McGovern) I’ve come to understand that this is because organisations prefer working on a series of clearly defined projects, rather than committing to ongoing investment.
Although I can see the benefits of this approach, it runs counter to the very nature of the web. The web evolves at such a blistering pace and users expectations evolve alongside it, that you cannot afford to simply update your website once every two or three years.
A more iterative approach to web projects
We need to introduce a more iterative approach to our sites, where we have an ongoing programme of incremental improvements based on extensive testing.
This lean and iterative approach to incremental web design is something I explore further in a post I have just published over at econsultancy.com.
Eight years on from my original post, it really is time for us to change how we manage our websites.