Digital Transformation

Digital transformation is misunderstood and yet is crucial to business success. This page aims to bring clarity to the subject.

Following writing a book on Digital Transformation, it has become one of the main reasons companies contact me. Yet I find there are a lot of questions surrounding what digital transformation is. People don't know what it means to their organisation in practice.

What is digital transformation?

For every article you read on digital transformation you will read a different definition. Many think it is to do with integrating new technologies into their businesses. In truth, this is just a fraction of what it is about. But, there is a growing consensus of what it involves.

The Government Digital Service here in the UK defines digital transformation as:

The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.

Brian Solis, a leading thinker in the field goes on to say:

Companies need to think of Digital Transformation as a formal effort to renovate business vision, models, and investments for a new digital economy.

In short, digital has changed consumer behaviour that has in turn changed business. We need to update our business strategies, models and technology to embrace these changes.

Why digital transformation?

Digital transformation matters because digital has changed the world. Business as usual is no longer an option and failure to adapt could lead to huge consequences. To be honest, this video that went alongside my book launch says it all.

Do we need digital transformation?

That all depends on where you currently are as an organisation. I don’t mean what sector you operate in. The digital revolution has affected almost every sector. I mean in digital maturity.

To help answer that question I have provided a digital health check that you might like to read. How you manage digital within your organisation should also give you an idea. There are four levels of maturity. If you are at one of the initial levels you will need to undergo some level of digital transformation.

Different companies are in different points of digital maturity.
Different companies are in different points of digital maturity.

Where should we begin?

This is a huge subject! I have written a lot on it, including my book. But there are loads of free articles you can checkout too. Articles on digital transformation and governance. I have even created a digital transformation manifesto that should inspire.

My Digital Transformation Manifesto will suggest some places to begin.
My Digital Transformation Manifesto will suggest some places to begin.

That said, what you need is a strategy. To do that you need to start by doing some research into where you are. Then you need a solid plan on implementing that strategy.

These are all areas I help clients with. From convincing management to training staff, and everything between. If you are serious about bringing change to your organisation, I can help.

Who has completed it successfully?

This is the most common question I get asked. But it is almost impossible to answer. That is because digital transformation is an ongoing journey. More of a marathon than a sprint. Cultural change does not happen overnight and even the early adopters are still on the journey.

I can point to companies who failed to adapt. Companies like Blockbusters, Kodak and many others. Companies replaced by more digitally savvy competitors. But as for the success stories, only time will tell. Unfortunately by the time you work out who is doing the best job so you can emulate them, it will be too late.

Time to act

Time is critical now. The first wave of organisations are already well into the process of change. Don’t get left behind, get in touch today and we can work out how to move forward together.

Get in touch