Look beyond design & build
Most web designers think their job is to design and build websites, but that is just the beginning. A successful site is reliant on a lot more than the latest technology and design style. It needs a good team behind it. A team with a strong vision, ample resources, and policies in place to help them do their job. It needs strong web governance.
Create a clear web governance framework
Do you have enough people running your website? What are you going to do in-house and what will you outsource? Who owns the website and are they the right people? What is your policy on accessibility, content removal and more? A successful website needs a web governance framework in place that defines its role and management.
Too many web teams are so busy reacting to the demands of colleagues and dealing with maintenance that they never have the chance to think strategically. Unfortunately without this kind of strategic thinking, visionary leadership and a clear roadmap, even the best web team will fail to produce a sustainable website.
A website is never finished, it needs to be constantly evolved and refined based on an ongoing programme of monitoring. As you learn more about your users and business requirements, so your site needs tweaking. Do you regularly monitor the key performance indicators of your site and improve the site based on that feedback?
Think you cannot make these changes? Think again!
Are you a web designer at an agency who cannot get clients to take web governance seriously or are an in-house web designers who is frustrated by senior management? You might feel unable to bring about change. If that is you, watch this video.
Learn how web governance is a part of any organisations plans for digital transformation.