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Creating Compelling Landing Pages

Author:: Paul Boag
Published:: 19 August 2020
Categories:: Digital Marketing Interface Design User Experience
Reading time:: 2 minutes

So in the last email, I outlined the four techniques I use to create compelling landing pages and increase my value and credibility in the eyes of stakeholders. I can honestly say that adopting the simple techniques I introduced you to last time have transformed the results my clients have seen and also the respect…

Designing Websites That Convert

Join a 4-hour live masterclass with Paul Boag and learn how to turn landing pages into conversions using design, copywriting, psychology and marketing — plus a live review of your own site.

So in the last email, I outlined the four techniques I use to create compelling landing pages and increase my value and credibility in the eyes of stakeholders.

I can honestly say that adopting the simple techniques I introduced you to last time have transformed the results my clients have seen and also the respect I get from those I work with.

If you can improve:

your content creation skills,
your understanding of design psychology,
how you test landing pages,
and the pre/post landing page experience,

You will create high converting landing pages and start to find stakeholders much more willing to take your opinions on board.

So, how do you improve your skills in those areas? Well, I am glad you asked! I just so happen to be running a workshop on these topics. (See what I did there!)

About the Workshop

This workshop is going to consist of four sessions spread over four weeks. Each week we will cover one of the above topics in depth.

In addition to sharing my specific process in each of those areas, we will take a deep dive into attendee’s landing pages and apply the principles we have learned.

Finally, between sessions, I will be available to support attendees with email feedback on any landing pages they happen to be working on.

The price for the lessons, group reviews and one-to-one support over the month is only £587+VAT, which considering the amount you can earn from an optimised landing page is insignificant.

By way of example, Brandon from ProjectManager.com applied my techniques to his site and saw a 42% uplift in conversion. He had to check it twice because he didn’t believe it. In his case that equated to an extra 2.5 million USD a year.

How to Secure Your Place

As a result of the highly interactive nature of this workshop, I am limiting attendance to 16 places.

As there are over 160 people on this list alone, plus another 752 who expressed an interest by completing my survey on the subject, I want to give you ample warning of when you can secure your place.

Enrolment for the workshop will open at 3 pm UK time on Friday 21st. I will send you an email just before I launch as a final reminder.

In the meantime, if you have any questions, drop me a reply, and I will do my best to address them.

About me

I’m a UX consultant and conversion optimization specialist with 32 years in digital. I help teams create user experiences that work; winning support, improving results, and making change stick.

Contact me

Email: paul@boagworld.com
UK Based – Clients in North America, Europe, Asia, Australia.

how I help

UX Strategy – Spot what’s blocking a great experience and get a clear plan to fix it.
Improving Conversion – Simple, evidence-based changes that make every click count.
Coaching & Leadership – A sounding board to help you lead with clarity and confidence.
Training & Workshops – Hands-on sessions, playbooks, and self-learning so your team keeps improving.

Dylan Valade

Puma

Actionable Insights

Paul has the ability to see what is hiding in plain sight. He validated ideas under consideration and provided new, actionable recommendations. The most valuable insight was illustrating how our issues were symptoms of an inefficient UX project team structure.

Sarah Zama

Oxford University

Genuinely brilliant

Paul is genuinely brilliant to work with. He’s funny, thoughtful, and really good at meeting you where you are. He matches my energy, communicates clearly, and always seems to know how to say the right thing. Working with him feels easy, constructive, and properly enjoyable.

CREATIVE BLOQ

Magazine Interview

Demonstrates his prowess

As we talk, a pronounced pattern in Boag’s patter becomes apparent: he enthuses about a topic, demonstrates his prowess and then knocks himself down with a swipe of self-deprecation.

Gerry McGovern

Author of Transform

Smart & Generous

Paul is one of the smartest, most passionate, most generous people I know in the web / online industry. He is truly committed to helping organizations become simpler and more customer-centric.

RICHARD HURST

QUEEN MARY’S UNIVERSITY LONDON

An inspiration

Paul is an inspiration, I only wish I’d worked with him earlier in my career. His ability to understand and break down problems and offer advice, drawing on his many years of experience is unrivalled. He genuinely wants to get the best out of you and your organisation and you can’t ask for more than that.

NONDAS PASCHOS

MÉDECINS SANS FRONTIÈRES

Invaluable

Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.

JENNIFER RUSSELL

THE SAMARITANS

Supportive and Challenging

It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.

JOANNA SOUZA

UNICEF

Entertainingly Informative

We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!

RIVKIE LIEBERMAN

MOTIF STUDIO

Best investment

You’re the best investment I’ve made thus far in my business, and that includes a previous coach, paid mentors and many courses! Your expertise is absolutely invaluable. Thank you!

Brooke Mills

Beginning Boutique

Moves the Needle

It’s not a question of whether I’d work with Paul again, but what we’re doing next. He takes the time to deeply understand your business and goals, then moves the needle across the growth levers that matter most.