digital fundraising email course
Boost your digital fundraising with better donation pages
Your donation page is the weak link in your digital fundraising. On average, only 16% of those who visit a donation page go on to give. Imagine if you could increase that by even a few percentage points.
Improve your conversion rate
Improve both the number and value of the donations you receive, as well as donor lifetime value.
Meet your digital fundraising targets
Improve the conversion rate of every digital fundraising campaign you run. All through changing one point in the funnel.
Increase campaign return on investment
Raise the total donations from your online fundraising campaigns. Do this without raising your ad spend.
This email course will cover:
14 advice packed emails
- Discover the Top 5 Issues Holding Back Your Donation Page
- Overcoming Technical and Legal Hurdles
- The Top Mistakes Strangling Conversion
- Uncover Donation Form Issues: 4 Testing Techniques You Need
- Unlock the Power of A/B Testing to Improve Donations
- Overcome Donor Hesitation Using Psychology
- Increase Donor Confidence with Proven Social Proof Strategies
- Reassure and Convert: Tackling Objections
- Effectively Donation Page Design: Keep it Simple, Keep it Effective
- Clear and Concise: Perfecting Your Copy
- Why One Size Doesn’t Fit All: The Power of Multiple Donation Pages
- Enhance Your Donation Page with the Right Tone and Imagery
- Perfecting Your Donation Page Post-Launch
- The Future of Donation Pages: Innovations in Fundraising
About your tutor
Paul Boag is an expert in conversion optimization with 32 years of experience. He is the author of six books, including his latest Click! Encouraging clicks without the shady tricks. He also has extensive experience in digital fundraising and charity website design.
Paul has worked with many charities including:
- UNICEF
- Doctors Without Borders
- International Rescue Committee
Entertainingly Informative
We can count on Paul to be entertainingly informative. When we bring him to speak at our workshops, people walk out of the session energized and with a better understanding of how a multichannel journey should be assessed and optimized. Thanks Paul!
Invaluable
Medecins San Frontieres, being a decentralised international association, faces challenges in meeting the needs of a diverse global audience. Paul and the team at Headscape have been invaluable in helping us see the potential of digital for doing this. They have helped us recognize the changes needed to engage with our connected audiences, bringing clarity and innovation to our digital strategy.
Supportive and Challenging
It’s been a pleasure working with Paul. He manages to be both supportive and challenging at the same time and has a very accessible approach. It’s been a really inspiring process and I would love the opportunity to work with him again.
Improve your digital fundraising conversion rate
- 14 emails delivered weekly
- Ongoing bi-weekly advice
- Unsubscribe in a single click
- 100% free and no sales pitches.
- We will never share your email address
Why subscribe to a course on donation pages?
You may wonder why you need to focus on your donation pages. Especially as fixing them often means overcoming some technical challenges.
If you can improve donation page conversion rates, you’ll see big boosts in all campaigns. You’ll also see an increase in the number and value of donations that come through organic traffic.
Improving your donation page has a big impact for minimal effort. It can greatly impact your nonprofit’s fundraising success. This is in part because improving things isn’t that hard.
After all, if you’re like most charity websites, your conversion rate on your donation page will be hovering around the 16% mark. That’s a low bar to improve upon.
Most charities spend a lot of time optimizing ads and digital fundraising campaigns. However, they spend little on their donation pages. That means they are fertile ground for improvement.
Why your donation page is under-performing
Why are people giving up when faced with a donation page? Well, based on my experience there are typically five factors at play.
- First, most donation pages are too complicated. They have too many options in their forms, scary legal statements, and confusing calls to action.
- Second, they do a poor job at outlining the benefits of donating and connecting with the donor’s emotions and values.
- Third, they fail to build trust and address the concerns that may be holding donors back from completing their donation.
- Forth, they lack personalization that connects the “ask” with the campaign or issue that brought donors to the page in the first place.
- Finally, human psychology can get in the way. They may want to give, but loss aversion can stop them at the last minute.