Expert Authority

Drawing from 30 years of UX experience, I deliver polished, practical content in an engaging style that makes complex concepts accessible while maintaining technical depth.

Editorial Excellence

Every piece is publication-ready, crafted to match your style guide and editorial standards. My attention to detail reduces editing time for your team.

Lasting Impact

My focus on timeless user behavior principles creates content that remains valuable and drives traffic long-term, strengthening your position as a UX resource.

Topics I cover

UX
UI
Website Conversion Optimization
Design Leadership
Running a web design business
working with clients
digital project management
Inclusive design
AI
content strategy

Industry Articles

Hundreds of engaging UX articles published across dozens of leading platforms like Wix, Smashing Magazine, and Shopify.

Wix Blog
Smashing Magazine
Evanto Blog
Shopify Blog

latesT articles

Giving Users A Voice Through Virtual Personas
Author:
Paul Boag
Date:
Fri 02 Jan 2026
Type:
User Experience
Source:
Smashing Magazine
External post

Giving Users A Voice Through Virtual Personas

Turn scattered user research into AI-powered personas that give anyone consolidated multi-perspective feedback from a single question.

How UX Professionals Can Lead AI Strategy
Author:
Paul Boag
Date:
Mon 08 Dec 2025
Type:
Design Leadership, User Experience
Source:
Smashing Magazine
External post

How UX Professionals Can Lead AI Strategy

Lead your organization’s AI strategy before someone else defines it for you. A practical framework for UX professionals to shape AI implementation.

AI In UX: Achieve More With Less
Author:
Paul Boag
Date:
Tue 21 Oct 2025
Type:
User Experience
Source:
Smashing Magazine
External post

AI In UX: Achieve More With Less

A simple but powerful mental model for working with AI: treat it like an enthusiastic intern with no real-world experience. I share lessons learned from real client projects across user research, design, development, and content creation.

Content Creation 2

Expert eBooks

Comprehensive digital guides on UX topics, like my “Digital Acceleration” eBook for Frontify, delivering in-depth analysis of industry trends.